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1. Parties: Identifies the contracting parties - the brand owner/company and the brand ambassador
2. Background: Sets out the context of the agreement, including the brand's nature and ambassador's profile
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Term: Establishes the appointment of the brand ambassador and duration of the agreement
5. Ambassador Obligations: Details the core duties and responsibilities of the brand ambassador
6. Company Obligations: Outlines the company's commitments and support to the ambassador
7. Compensation: Details the payment terms, including base fees, bonuses, and payment schedule
8. Intellectual Property Rights: Addresses ownership and usage rights of brand materials and ambassador's likeness
9. Approval Process: Establishes procedures for approving ambassador's content and activities
10. Social Media Guidelines: Sets standards for social media posts and online behavior
11. Confidentiality: Protects confidential information of both parties
12. Termination: Specifies conditions and procedures for ending the agreement
13. Post-Termination Obligations: Outlines obligations that survive after agreement ends
14. General Provisions: Contains standard legal clauses including notices, governing law, etc.
1. Exclusivity: Used when the ambassador is restricted from representing competing brands
2. International Activities: Include when the ambassador will represent the brand in multiple countries
3. Morality Clause: Detailed behavioral expectations and consequences of violations
4. Performance Metrics: Specific KPIs and performance evaluation criteria
5. Crisis Management: Procedures for handling PR issues or controversies
6. Travel Requirements: Details about travel obligations and related compensation
7. Insurance Requirements: Specific insurance coverage requirements for the ambassador
8. Content Creation: Detailed requirements for ambassador-created content
1. Schedule 1 - Services Description: Detailed scope of ambassador services and deliverables
2. Schedule 2 - Compensation Structure: Detailed breakdown of all payments, bonuses, and benefits
3. Schedule 3 - Brand Guidelines: Specific requirements for brand representation and usage
4. Schedule 4 - Approved Social Media Platforms: List of platforms and specific requirements for each
5. Schedule 5 - Approval Workflow: Detailed process for content approval and turnaround times
6. Appendix A - Brand Assets: List of brand materials provided to the ambassador
7. Appendix B - Reporting Templates: Standard formats for activity reporting
Applicable Laws
APCON
Approved Content
Brand
Brand Assets
Brand Guidelines
Brand Message
Brand Standards
Commencement Date
Company
Competitor
Confidential Information
Content
Digital Platforms
Effective Date
Engagement
Events
Exclusivity Period
Fee
Force Majeure
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Media Appearances
Moral Rights
Personal Social Media Accounts
Products
Professional Social Media Accounts
Promotional Activities
Quarter
Reporting Period
Representatives
Services
Social Media Guidelines
Social Media Platforms
Specifications
Term
Territory
Third Party Rights
Trade Marks
Year
Term and Duration
Services
Obligations
Remuneration
Payment Terms
Exclusivity
Intellectual Property Rights
Confidentiality
Data Protection
Social Media Usage
Content Approval
Brand Guidelines
Representations and Warranties
Performance Standards
Morality
Compliance
Termination
Force Majeure
Non-Competition
Non-Solicitation
Indemnification
Insurance
Assignment
Publicity
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Amendment
Waiver
Third Party Rights
Survival
Counterparts
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Telecommunications
Beauty and Cosmetics
Sports and Athletics
Entertainment
Financial Services
Automotive
Healthcare and Wellness
Luxury Goods
Travel and Tourism
Education
Legal
Marketing
Brand Management
Public Relations
Social Media
Digital Marketing
Compliance
Commercial
Content Creation
Influencer Relations
Marketing Director
Brand Manager
Legal Counsel
Compliance Officer
Public Relations Manager
Social Media Manager
Digital Marketing Manager
Talent Manager
Commercial Director
Chief Marketing Officer
Brand Ambassador
Influencer Relations Manager
Content Manager
Marketing Compliance Officer
Brand Protection Manager
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