Legal AI for Sales Teams

Cut the turnaround between sales and legal. Draft, review and negotiate MSAs, order forms and DPAs inside the positions legal has already approved.

Ask Genie to draft an NDA for our new Sales hire...

Ask Genie to draft an NDA for our new Sales hire...

Ask Genie to review this sales agreement against our playbook...

Ask Genie to find the right template for our sales team...

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Close more deals, faster

GenieAI plugs into your sales motion so legal review never blocks a deal. From MSAs to order forms, every contract moves at sales speed - with full visibility for legal.

  • Auto-draft MSAs, order forms, and DPAs from a brief
  • Negotiate within pre-approved playbooks without legal escalation
  • Track deal-stage legal risk in one dashboard
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  • ISO 27001 certified
  • GDPR compliant
  • Your documents stay in your tenant
  • Never used to train models

Security and data handling

Across industries

Why sales teams choose Genie

Close inside the positions legal already approved, without waiting for a review.

Close Deals Faster

Accelerate sales cycles with AI-powered contract generation that produces customer agreements in minutes.

Negotiate with Confidence

Review redlines instantly and identify risk in customer requests to maintain favourable deal terms.

Scale Without Bottlenecks

Empower your team to handle contract workflows independently while maintaining legal compliance.

Sales teams already working this way

How a commercial team negotiates without an in-house lawyer for every deal.

Industry
Energy. Biogas
Team size
700+ employees
GenieAI users
25 commercial seats
Result
80% faster reviews

HoSt Group

A 700-person energy company empowers 25 salespeople to negotiate complex contracts across Europe and North America. No in-house lawyers required.

How we compare

How does GenieAI compare to ChatGPT?

GenieAI
Claude
ChatGPT
Conversational interface
Can upload docs & PDFs
Review against your playbook rules
Edit and negotiate in tracked changes
Collaborative legal editor for teams
Compare against a proprietary legal dataset
Manage complex deals with Eidetic Intelligence
Develop an org-wide legal brain
Save templates, playbooks, insights

Common questions

Sales contracting, answered

What sales leaders and their GC ask before rolling Genie out.

Can sales teams review contracts without waiting for legal?

Yes. Legal defines the positions your business will accept once, as a playbook, and Genie reviews incoming contracts against it. Your sales team sees immediately whether a counterparty's terms sit inside those positions, so routine agreements move without joining a legal queue. HoSt Group gives 25 commercial seats to its sales and commercial teams for exactly this and reports 80% faster reviews.

Anything falling outside the playbook is flagged rather than waved through, so legal keeps control of the standard while sales keeps control of the timeline.

How long does an MSA review take with Genie?

It depends on the length of the agreement and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability. HoSt Group reports 80% faster reviews.

The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.

Who decides which contract positions sales is allowed to accept?

Legal does. The playbook is authored and owned by your legal function: your preferred positions, your fallbacks, and the points you will not concede. Genie applies it, it does not invent it.

That division is the point. Sales gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.

Does Genie work inside Microsoft Word?

Yes. Genie works directly in Microsoft Word, so you can draft, review and redline in the document your counterparty actually sent, without moving the contract into another system or breaking your review trail.

DocuSign and Adobe Sign integrations are in development.

Can Genie draft an order form or DPA from our own standards?

Yes, and that is the intended use. Genie drafts from your standards and playbook rather than from a fixed form, so an order form, MSA, DPA or NDA comes back written the way your business writes them.

You describe the deal in plain English and Genie produces a first draft to your positions, with current-law accuracy across more than 150 jurisdictions.

What happens when a counterparty's redline falls outside our playbook?

Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.

Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.

Is our contract data used to train AI models?

No. Documents you generate or upload stay in your tenant, are not used to train models, and confidential material is not shared with third-party LLMs.

GenieAI is ISO 27001 certified.

How quickly can a sales team start using Genie?

The practical gate is the playbook rather than the software. Teams can draft and review from day one, and the compounding value arrives once legal has captured its standard positions, which is a short exercise rather than a project.

HoSt Group runs 25 commercial seats across Europe and North America with no in-house legal team. Firefish runs Genie alongside one.

How do we cut contract turnaround time between sales and legal?

Most of the delay is queueing, not reviewing. A standard order form does not need a lawyer to read it, it needs a lawyer to have decided in advance what it may say. GenieAI holds those positions as a playbook, so sales drafts and negotiates within them and only escalates the deals that fall outside. Legal sees everything and reviews the exceptions.

What contract approval workflow works for a mid-market commercial team?

The workflow that survives contact with a sales team has three steps rather than five: sales generates from an approved template, GenieAI checks the counterparty's markup against your positions, and anything outside them routes to legal. Approvals that exist to make legal feel informed rather than to catch risk are the ones to remove first, because they are where cycle time accumulates.

Our legal team is a bottleneck on closing deals. What actually fixes it?

Not more legal headcount, in most cases. The bottleneck is usually that every agreement needs a human decision even when the answer was decided months ago. GenieAI holds the positions your business accepts on liability, term and payment as a playbook, so sales drafts and negotiates within them and only the genuine exceptions reach a lawyer. Legal still sees every agreement and still sets every position.

Ready to close deals faster?

Draft, review and negotiate MSAs, order forms and DPAs against your own standards, with legal in control.

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