What is the best AI contract tool for sales teams?
Genie is a legal AI tool for commercial teams that need contracts moving without waiting on legal. Sales teams use it to draft MSAs, order forms and NDAs from positions their legal team has already approved.
The approved positions are set once, in advance, so a salesperson can self-serve a standard agreement while legal keeps control of what may change and sees every deviation. The control sits in the playbook rather than in a review queue.
Draft MSAs, order forms, NDAs and DPAs from pre-approved positions
Negotiate against your own playbook inside Word, with every deviation flagged
Legal sets what can change once, rather than reviewing each deal
What sales leaders and their GC ask before rolling Genie out.
Can sales teams review contracts without waiting for legal?
Yes. Legal defines the positions your business will accept once, as a playbook, and Genie reviews incoming contracts against it. Your sales team sees immediately whether a counterparty's terms sit inside those positions, so routine agreements move without joining a legal queue. HoSt Group gives 25 commercial seats to its sales and commercial teams for exactly this and reports 80% faster reviews.
Anything falling outside the playbook is flagged rather than waved through, so legal keeps control of the standard while sales keeps control of the timeline.
How long does an MSA review take with Genie?
It depends on the length of the agreement and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability. HoSt Group reports 80% faster reviews.
The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.
Who decides which contract positions sales is allowed to accept?
Legal does. The playbook is authored and owned by your legal function: your preferred positions, your fallbacks, and the points you will not concede. Genie applies it, it does not invent it.
That division is the point. Sales gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.
Does Genie work inside Microsoft Word?
Yes. Genie works directly in Microsoft Word, so you can draft, review and redline in the document your counterparty actually sent, without moving the contract into another system or breaking your review trail.
E-signature is available through DocuSign and Adobe Acrobat Sign integrations.
Can Genie draft an order form or DPA from our own standards?
Yes, and that is the intended use. Genie drafts from your standards and playbook rather than from a fixed form, so an order form, MSA, DPA or NDA comes back written the way your business writes them.
You describe the deal in plain English and Genie produces a first draft to your positions, with current-law accuracy across more than 150 jurisdictions.
What happens when a counterparty's redline falls outside our playbook?
Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.
Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.
How quickly can a sales team start using Genie?
The practical gate is the playbook rather than the software. Teams can draft and review from day one, and the compounding value arrives once legal has captured its standard positions, which is a short exercise rather than a project.
HoSt Group runs 25 commercial seats across Europe and North America with no in-house legal team. Firefish runs Genie alongside one.
How do we cut contract turnaround time between sales and legal?
Most of the delay is queueing, not reviewing. A standard order form does not need a lawyer to read it, it needs a lawyer to have decided in advance what it may say. GenieAI holds those positions as a playbook, so sales drafts and negotiates within them and only escalates the deals that fall outside. Legal sees everything and reviews the exceptions.
What contract approval workflow works for an enterprise commercial team?
The workflow that survives contact with a sales team has three steps rather than five: sales generates from an approved template, GenieAI checks the counterparty's markup against your positions, and anything outside them routes to legal. Approvals that exist to make legal feel informed rather than to catch risk are the ones to remove first, because they are where cycle time accumulates.
Our legal team is a bottleneck on closing deals. What actually fixes it?
Not more legal headcount, in most cases. The bottleneck is usually that every agreement needs a human decision even when the answer was decided months ago. GenieAI holds the positions your business accepts on liability, term and payment as a playbook, so sales drafts and negotiates within them and only the genuine exceptions reach a lawyer. Legal still sees every agreement and still sets every position.
Commercial and compliance leaders on what changed once Genie took on their contracts.
80%faster reviews
I would urge other companies to use AI software to support them. It really improves the timeline for negotiating contracts. And it builds confidence in your commercial team to do the negotiations themselves.
