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1. Parties: Identification of the advertiser and advertising agency/media company
2. Background: Context of the advertising arrangement and business relationship
3. Definitions: Key terms used throughout the contract including advertising-specific terminology
4. Scope of Services: Detailed description of advertising services to be provided
5. Campaign Requirements: Specific requirements for the advertising campaign including target audience and objectives
6. Approval Process: Process for reviewing and approving advertising materials
7. Payment Terms: Fee structure, payment schedule, and billing procedures
8. Performance Metrics: Measurable criteria for evaluating campaign success
9. Intellectual Property Rights: Ownership and usage rights of creative materials and content
10. Regulatory Compliance: Compliance with Nigerian advertising laws and regulations
11. Confidentiality: Protection of confidential information and trade secrets
12. Term and Termination: Duration of contract and termination provisions
13. Dispute Resolution: Process for resolving disagreements and applicable jurisdiction
14. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
1. Digital Advertising Provisions: Specific terms for online and digital advertising campaigns
2. Social Media Requirements: Guidelines and requirements for social media advertising
3. Third-Party Vendors: Terms governing relationships with external suppliers or contractors
4. Data Protection: Specific provisions for handling personal data in advertising
5. Celebrity Rights: Terms for using celebrity endorsements or influencer marketing
6. International Distribution: Provisions for advertising content used across multiple jurisdictions
7. Force Majeure: Provisions for unforeseen circumstances affecting campaign delivery
8. Non-Compete: Restrictions on working with competing brands or products
1. Schedule A - Campaign Specifications: Detailed campaign requirements, timelines, and deliverables
2. Schedule B - Fee Structure: Comprehensive breakdown of costs, fees, and payment terms
3. Schedule C - Creative Brief: Detailed creative requirements and brand guidelines
4. Schedule D - Media Plan: Specific media channels, timing, and placement details
5. Schedule E - Performance Metrics: Detailed KPIs and measurement criteria
6. Appendix 1 - Brand Guidelines: Client's branding requirements and usage guidelines
7. Appendix 2 - Compliance Checklist: List of regulatory requirements and compliance standards
8. Appendix 3 - Approval Forms: Standard forms for content approval process
Advertising Materials
Advertising Services
Agency Fee
Approval
APCON
Brand Guidelines
Campaign
Campaign Period
Client Materials
Commencement Date
Confidential Information
Creative Brief
Creative Rights
Deliverables
Digital Advertising
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Buy
Media Plan
Media Placement
Media Rates
Performance Metrics
Production Costs
Project Timeline
Regulatory Requirements
Services
Social Media Platform
Specifications
Target Audience
Term
Territory
Third-Party Materials
Traditional Media
Working Day
Campaign Requirements
Approval Process
Payment Terms
Performance Metrics
Media Planning
Creative Services
Intellectual Property Rights
Client Obligations
Agency Obligations
Regulatory Compliance
APCON Compliance
Confidentiality
Data Protection
Warranties and Representations
Indemnification
Limitation of Liability
Term and Duration
Termination Rights
Force Majeure
Assignment and Subcontracting
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Third Party Rights
Anti-Bribery and Corruption
Competition Compliance
Content Standards
Media Placement
Agency Fees
Production Costs
Performance Review
Quality Standards
Brand Protection
Social Media Requirements
Digital Advertising Standards
Retail
Consumer Goods
Financial Services
Technology
Entertainment
Telecommunications
Healthcare
Automotive
Real Estate
Food and Beverage
Fashion and Apparel
Education
Travel and Tourism
Professional Services
Legal
Marketing
Brand Management
Procurement
Finance
Communications
Digital Marketing
Creative Services
Compliance
Business Development
Media Planning
Content Strategy
Marketing Director
Brand Manager
Advertising Manager
Media Buyer
Creative Director
Legal Counsel
Procurement Manager
Communications Manager
Digital Marketing Manager
Content Strategy Manager
Agency Account Director
Compliance Officer
Finance Manager
Business Development Manager
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