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1. Parties: Identification of the contracting parties - the brand owner/company and the endorser
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including 'Products', 'Territory', 'Endorsement Materials', etc.
4. Appointment and Scope: Terms of endorser's appointment and detailed scope of endorsement services
5. Term and Termination: Duration of the agreement and circumstances for early termination
6. Endorser's Obligations: Specific duties, responsibilities, and commitments of the endorser
7. Company's Obligations: Responsibilities of the brand owner/company
8. Compensation: Payment terms, including base fees, royalties, and payment schedule
9. Intellectual Property Rights: Ownership and usage rights of trademarks, endorser's name, image, and likeness
10. Approval Rights: Process for approving endorsement materials and promotional content
11. Representations and Warranties: Standard warranties from both parties
12. Moral Clause: Behavioral standards and consequences of breach
13. Confidentiality: Protection of confidential information and trade secrets
14. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Social Media Requirements: Specific requirements for social media posts and engagement, used when the endorsement includes social media activities
2. Exclusivity Provisions: Restrictions on endorsing competing products/services, included when exclusive rights are required
3. Performance Metrics: Specific targets or KPIs for the endorsement, used in performance-based agreements
4. International Usage: Special provisions for international markets, included when endorsement extends beyond Nigeria
5. Crisis Management: Procedures for handling public relations issues, important for high-profile endorsers
6. Personal Appearance Requirements: Details of required personal appearances, included when in-person events are part of the deal
7. Content Creation Obligations: Specific requirements for content creation, used when endorser must create original content
1. Schedule 1 - Endorsed Products: Detailed list of products/services covered by the endorsement
2. Schedule 2 - Territory: Geographic areas where the endorsement is valid
3. Schedule 3 - Compensation Structure: Detailed breakdown of fees, royalties, and payment terms
4. Schedule 4 - Approval Guidelines: Specific procedures and timelines for content approval
5. Schedule 5 - Usage Guidelines: Specific guidelines for using endorser's name, image, and likeness
6. Schedule 6 - Content Calendar: Timeline of required posts, appearances, and deliverables
7. Appendix A - Brand Guidelines: Company's brand guidelines that must be followed in endorsements
8. Appendix B - Social Media Policy: Guidelines for social media behavior and posting requirements
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