Advertising Agency Agreement Template for India

1. Parties: Identification of the advertising agency and the client, including their registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including 'Services', 'Deliverables', 'Campaign', 'Creative Works', etc.

4. Scope of Services: Detailed description of advertising services to be provided by the agency

5. Agency Obligations: Key responsibilities and commitments of the advertising agency

6. Client Obligations: Responsibilities of the client, including providing briefs, approvals, and materials

7. Approval Process: Procedures for submitting, reviewing, and approving creative works and campaigns

8. Fees and Payment Terms: Compensation structure, payment schedule, and billing procedures

9. Intellectual Property Rights: Ownership and usage rights of creative works, existing IP, and final deliverables

10. Confidentiality: Protection of confidential information exchanged during the engagement

11. Term and Termination: Duration of agreement and conditions for termination

12. Indemnification: Mutual indemnification obligations for various risks and liabilities

13. Limitation of Liability: Caps on liability and exclusions of certain types of damages

14. General Provisions: Standard boilerplate clauses including notices, governing law, etc.

1. Schedule A - Service Descriptions: Detailed breakdown of all advertising services covered under the agreement

2. Schedule B - Fee Structure: Detailed pricing, commission rates, and payment terms

3. Schedule C - Key Personnel: List of key agency team members assigned to the client's account

4. Schedule D - Approval Matrix: Detailed workflow for approvals including timelines and responsible parties

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule F - Service Level Agreement: Performance standards and response time commitments

7. Appendix 1 - Creative Brief Template: Standard template for client briefs

8. Appendix 2 - Compliance Checklist: Advertising standards and regulatory compliance requirements