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1. Parties: Identification of the media agency and the client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Scope of Services: Comprehensive outline of media planning, buying, and management services to be provided
5. Agency Obligations: Detailed responsibilities and commitments of the media agency
6. Client Obligations: Client's responsibilities including provision of information, approvals, and materials
7. Campaign Planning and Approval: Process for developing, presenting, and obtaining approval for media campaigns
8. Budget and Payment Terms: Financial terms including agency fees, media costs, payment schedule, and invoicing procedures
9. Intellectual Property Rights: Ownership and usage rights of creative materials, campaigns, and other intellectual property
10. Confidentiality: Protection of confidential information and trade secrets
11. Performance Metrics: KPIs and measurement criteria for agency performance
12. Reporting Requirements: Regular reporting obligations and documentation requirements
13. Term and Termination: Duration of the agreement and conditions for termination
14. Indemnification: Mutual indemnification obligations and liability limitations
15. Dispute Resolution: Process for resolving disputes including jurisdiction and governing law
16. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
1. Digital Marketing Services: Specific provisions for digital marketing services if included in scope
2. Social Media Management: Terms specific to social media account management and content creation
3. Data Protection and Privacy: Additional provisions for handling personal data and ensuring privacy compliance
4. International Campaigns: Specific terms for managing international media campaigns if applicable
5. Competitor Exclusivity: Terms regarding working with client's competitors if exclusivity is required
6. Crisis Management: Procedures for handling media crises and emergency situations
7. Sustainability Requirements: Environmental and social responsibility commitments in media planning
8. Agency of Record: Special terms if the agency is designated as the exclusive agency of record
1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided by the agency
2. Schedule B - Fee Structure: Comprehensive fee schedule including commission rates and special project rates
3. Schedule C - Key Personnel: List of key agency team members assigned to the account
4. Schedule D - Approved Media Channels: List of approved media channels and platforms for campaigns
5. Schedule E - Reporting Templates: Standard templates for regular reporting and performance metrics
6. Schedule F - Service Level Agreement: Specific performance standards and response time commitments
7. Appendix 1 - Campaign Approval Process: Detailed workflow for campaign planning and approval
8. Appendix 2 - Brand Guidelines: Client's brand guidelines and requirements for media placements
Agency
Agency Fee
Advertising Materials
Approved Media Plan
ASCI Guidelines
Brand Guidelines
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Deliverables
Digital Media
Effective Date
Force Majeure
Initial Term
Intellectual Property Rights
Key Performance Indicators
Media Buying
Media Credits
Media Inventory
Media Options
Media Outlets
Media Plan
Media Planning
Media Properties
Media Services
Media Space
Net Media Cost
Performance Metrics
Personnel
Platform
Production Costs
Project
Project Brief
Renewal Term
Reports
Services
Service Levels
Social Media
Specifications
Standard Agency Commission
Target Audience
Term
Territory
Third Party Costs
Traditional Media
Working Day
Appointment
Term
Scope of Services
Agency Obligations
Client Obligations
Campaign Development
Media Planning
Media Buying
Digital Services
Approvals Process
Budget and Payment
Commission Structure
Performance Standards
Service Levels
Reporting Requirements
Intellectual Property Rights
Data Protection
Confidentiality
Non-Solicitation
Non-Competition
Representations and Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Post-Termination Obligations
Assignment and Subcontracting
Compliance with Laws
Anti-Bribery
Insurance
Audit Rights
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Relationship of Parties
Retail
Consumer Goods
Technology
Financial Services
Healthcare
Automotive
Entertainment
Education
Real Estate
Hospitality
Telecommunications
E-commerce
Fashion and Luxury
Food and Beverage
Professional Services
Legal
Marketing
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Communications
Advertising
Media Operations
Contract Management
Chief Marketing Officer
Marketing Director
Media Planning Manager
Procurement Manager
Legal Counsel
Brand Manager
Digital Marketing Manager
Advertising Manager
Communications Director
Contract Manager
Media Buying Director
Account Director
Finance Director
Compliance Officer
Marketing Operations Manager
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