Media Agency Contract Template for India

1. Parties: Identification of the media agency and the client, including registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Services: Comprehensive outline of media planning, buying, and management services to be provided

5. Agency Obligations: Detailed responsibilities and commitments of the media agency

6. Client Obligations: Client's responsibilities including provision of information, approvals, and materials

7. Campaign Planning and Approval: Process for developing, presenting, and obtaining approval for media campaigns

8. Budget and Payment Terms: Financial terms including agency fees, media costs, payment schedule, and invoicing procedures

9. Intellectual Property Rights: Ownership and usage rights of creative materials, campaigns, and other intellectual property

10. Confidentiality: Protection of confidential information and trade secrets

11. Performance Metrics: KPIs and measurement criteria for agency performance

12. Reporting Requirements: Regular reporting obligations and documentation requirements

13. Term and Termination: Duration of the agreement and conditions for termination

14. Indemnification: Mutual indemnification obligations and liability limitations

15. Dispute Resolution: Process for resolving disputes including jurisdiction and governing law

16. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided by the agency

2. Schedule B - Fee Structure: Comprehensive fee schedule including commission rates and special project rates

3. Schedule C - Key Personnel: List of key agency team members assigned to the account

4. Schedule D - Approved Media Channels: List of approved media channels and platforms for campaigns

5. Schedule E - Reporting Templates: Standard templates for regular reporting and performance metrics

6. Schedule F - Service Level Agreement: Specific performance standards and response time commitments

7. Appendix 1 - Campaign Approval Process: Detailed workflow for campaign planning and approval

8. Appendix 2 - Brand Guidelines: Client's brand guidelines and requirements for media placements