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1. Parties: Identification of the advertising agency/media company and the client/advertiser
2. Background: Context of the advertising arrangement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including Advertising Materials, Campaign, Media Channels, etc.
4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and territories
5. Approval Process: Process and timelines for client approval of advertising materials and campaigns
6. Fees and Payment Terms: Pricing structure, payment schedule, and any additional costs or expenses
7. Intellectual Property Rights: Ownership and licensing of creative materials, existing IP, and campaign outputs
8. Representations and Warranties: Promises regarding service quality, compliance with laws, and advertising standards
9. Confidentiality: Protection of confidential information exchanged during the advertising relationship
10. Term and Termination: Duration of the agreement and circumstances for ending the relationship
11. Liability and Indemnification: Allocation of risks and responsibilities between parties
12. General Provisions: Standard contractual terms including governing law, notices, and amendment procedures
1. Media Buying Terms: Specific terms for media purchasing services, including booking procedures and cancellation policies
2. Digital Marketing Services: Additional terms for online advertising, including analytics and performance metrics
3. Content Creation Services: Terms specific to creation of advertising content and creative services
4. Social Media Management: Terms for social media advertising and account management services
5. Data Protection and Privacy: Additional terms when personal data processing is involved in advertising activities
6. Performance Metrics: Specific KPIs and performance standards for measuring campaign success
7. Third-Party Contractors: Terms governing use of subcontractors or third-party service providers
8. Crisis Management: Procedures for handling advertising-related controversies or public relations issues
1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Comprehensive pricing details, rate cards, and payment milestones
3. Schedule 3 - Approval Guidelines: Specific requirements and procedures for content approval
4. Schedule 4 - Brand Guidelines: Client's branding requirements and style guidelines
5. Schedule 5 - Media Plan: Planned media purchases, channels, and campaign timeline
6. Schedule 6 - Performance Metrics: Detailed KPIs and measurement criteria for campaign success
7. Appendix A - Sample Deliverables: Examples or templates of expected advertising materials
8. Appendix B - Compliance Checklist: List of regulatory requirements and compliance standards for advertising content
Advertisement
Advertising Services
Agency Fee
Approval
Approved Media Plan
Brand Guidelines
Campaign
Campaign Period
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Digital Platforms
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Media Channels
Media Plan
Media Buying Services
Media Space
Performance Reports
Production Schedule
Project
Project Brief
Publication Date
Regulatory Requirements
Services
Specifications
Target Audience
Term
Territory
Third Party Materials
Working Day
Appointment
Agency Obligations
Client Obligations
Approvals
Fees and Payment
Intellectual Property
Content Rights
Media Placement
Performance Standards
Reporting
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Non-Solicitation
Compliance with Laws
Anti-Bribery
Assignment
Subcontracting
Notices
Dispute Resolution
Governing Law
Entire Agreement
Variation
Severability
Third Party Rights
Counterparts
Retail
Consumer Goods
Financial Services
Technology
Entertainment
Healthcare
Automotive
Real Estate
Hospitality
Education
Telecommunications
Professional Services
Fashion
Food and Beverage
Media and Communications
Legal
Marketing
Procurement
Compliance
Finance
Brand Management
Creative Services
Digital Marketing
Communications
Business Development
Operations
Risk Management
Marketing Director
Chief Marketing Officer
Advertising Manager
Brand Manager
Legal Counsel
Procurement Manager
Media Buyer
Marketing Communications Manager
Digital Marketing Manager
Creative Director
Account Director
Compliance Officer
Contract Manager
Business Development Manager
Chief Operating Officer
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