1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

3. Social Media Management: Include when social media marketing services are part of the scope

4. Data Protection: Include when personal data processing is involved in advertising campaigns

5. Subcontracting: Include when the agency may need to engage third-party suppliers

6. Client Brand Guidelines: Include when specific brand compliance requirements exist

7. Territory and Exclusivity: Include when geographical restrictions or exclusivity arrangements apply

8. Crisis Management: Include when handling of advertising-related PR issues needs to be addressed

1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services, deliverables, and technical requirements

2. Schedule 2 - Fee Schedule: Comprehensive fee structure, including rate cards and payment milestones

3. Schedule 3 - Campaign Timeline: Planned campaign dates, deadlines, and key milestones

4. Schedule 4 - Approved Media Channels: List of approved advertising platforms and media channels

5. Schedule 5 - Key Personnel: List of key team members and their roles from both parties

6. Appendix A - Brand Guidelines: Client's branding requirements and style guide

7. Appendix B - Approval Forms: Standard forms for campaign approvals and sign-offs

8. Appendix C - Reporting Templates: Templates for campaign performance and budget reporting