1. Media Buying: Include when the agency will handle media purchasing on behalf of the client

2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

3. Social Media Management: Include for contracts involving social media advertising and account management

4. Third-Party Contractors: Include when subcontractors or freelancers will be engaged

5. International Advertising: Include for campaigns that will run in multiple jurisdictions

6. Crisis Management: Include when the agency will handle PR crises or reputation management

7. Data Protection: Include detailed provisions when significant customer data processing is involved

8. Competition Restrictions: Include when exclusivity or non-compete provisions are required

1. Schedule 1: Service Specifications: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule 2: Fee Structure: Comprehensive fee schedule, including rate cards and payment milestones

3. Schedule 3: Brand Guidelines: Client's branding requirements and style guides

4. Schedule 4: Approval Matrix: Decision-making hierarchy and approval processes

5. Schedule 5: Media Plan: Strategic media planning and placement schedule

6. Appendix A: Campaign Brief Template: Standard template for individual campaign briefs

7. Appendix B: Reporting Templates: Templates for regular performance and campaign reporting

8. Appendix C: Key Personnel: List of key team members and their roles from both parties