Advertising Contract for Singapore

Advertising Contract Template for Singapore

This Advertising Contract is a legally binding agreement governed by Singapore law, designed to establish the terms and conditions between advertisers and advertising service providers. It incorporates Singapore's advertising regulations, including the Singapore Code of Advertising Practice (SCAP) and relevant IMDA guidelines. The contract covers essential elements such as service scope, deliverables, payment terms, intellectual property rights, and compliance with local advertising standards.

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What is a Advertising Contract?

The Advertising Contract serves as a crucial document in Singapore's advertising industry, establishing clear parameters for advertising relationships while ensuring compliance with local regulations. This contract type is essential when engaging advertising services, whether for traditional media, digital platforms, or integrated campaigns. It addresses key aspects including creative rights, media placement, performance metrics, and regulatory compliance under Singapore law. The document is particularly important given Singapore's strict advertising standards and the need to comply with various industry-specific regulations.

What sections should be included in a Advertising Contract?

1. Parties: Identification of the advertiser and advertising agency/service provider

2. Background: Context of the advertising arrangement and relationship between parties

3. Definitions: Key terms used throughout the contract including advertising materials, platforms, territories

4. Scope of Services: Detailed description of advertising services to be provided

5. Payment Terms: Fees, payment schedule, and invoicing requirements

6. Intellectual Property Rights: Ownership and licensing of creative materials and content

7. Compliance Requirements: Adherence to advertising laws and regulatory requirements

8. Term and Termination: Duration of contract and termination provisions

What sections are optional to include in a Advertising Contract?

1. Performance Metrics: Specific KPIs and measurement criteria for digital advertising or performance-based campaigns

2. Territory Rights: Geographical scope of advertising rights for international or multi-region campaigns

3. Exclusivity: Terms of exclusive arrangements when exclusive rights are granted between parties

4. Agency Commission: Commission structure and calculation methodology when working with advertising agencies

What schedules should be included in a Advertising Contract?

1. Campaign Brief: Detailed specifications of advertising campaign requirements

2. Rate Card: Pricing details for various advertising services

3. Creative Guidelines: Brand guidelines and creative specifications

4. Media Schedule: Timing and placement of advertisements

5. Compliance Checklist: List of regulatory requirements and compliance standards specific to Singapore advertising laws

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Singapore

Publisher

Genie AI

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions
Clauses
Industries

Consumer Protection (Fair Trading) Act: Primary legislation protecting consumers from unfair practices in advertising and ensuring truthful marketing communications

Singapore Code of Advertising Practice (SCAP): Main self-regulatory framework for advertising standards in Singapore, providing guidelines for ethical advertising practices

Broadcasting Act: Regulates broadcasting services and content standards in advertising across various media platforms

Spam Control Act: Governs electronic marketing communications and protects against unsolicited commercial messages

IMDA Guidelines: Regulatory guidelines from Info-communications Media Development Authority for media content and advertising standards

ASAS Guidelines: Specific guidelines from Advertising Standards Authority of Singapore for maintaining advertising standards

Defamation Act: Protects against false or damaging statements in advertising that could harm reputation

Copyright Act: Protects intellectual property rights in advertising materials and creative content

Trade Marks Act: Governs the use of trademarks and brand elements in advertising

Personal Data Protection Act (PDPA): Regulates the collection, use, and disclosure of personal data in advertising campaigns

Medicines Act: Specific regulations for healthcare and pharmaceutical product advertising

Food Regulations: Guidelines for food product advertising and health claims

Banking Act: Regulations specific to financial services advertising and marketing

Tobacco Control Act: Strict restrictions on tobacco product advertising

Contract Law: Common law principles governing contract formation, terms, and enforcement

Electronic Transactions Act: Governs the formation and validity of electronic contracts and digital signatures

Competition Act: Ensures fair competition practices in advertising and prevents anti-competitive behavior

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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