1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Digital Marketing Services: Include when specific digital marketing services are part of the scope

3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

4. Client Resources: Include when the client needs to provide specific materials or resources

5. Subcontracting: Include when the agency may need to engage third-party service providers

6. Data Protection: Include detailed GDPR compliance terms when personal data processing is involved

7. Social Media Management: Include when social media services are part of the scope

8. Crisis Management: Include procedures for handling advertising-related PR issues or crises

9. International Advertising: Include when advertising will be conducted in multiple jurisdictions

1. Schedule 1 - Service Specifications: Detailed breakdown of advertising services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure, rates, and payment terms

3. Schedule 3 - Campaign Calendar: Timeline of planned advertising campaigns and activities

4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines

5. Schedule 5 - Approved Media Channels: List of approved advertising platforms and media channels

6. Appendix A - Creative Brief Template: Standard template for campaign creative briefs

7. Appendix B - Approval Forms: Standard forms for client approval of advertising materials

8. Appendix C - Performance Reporting Template: Template for campaign performance reports