1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Performance Metrics: Include when specific KPIs or success metrics are part of the agreement

3. Social Media Management: Include when services include social media advertising and management

4. Third-Party Contractors: Include when subcontractors or freelancers will be involved

5. Data Protection and Privacy: Include when personal data processing is involved in the campaign

6. Exclusivity: Include when either party requires exclusive rights or non-compete provisions

7. Force Majeure: Include when specific provisions for unforeseen circumstances are needed

8. International Advertising: Include when campaign extends across multiple jurisdictions

1. Schedule A - Creative Brief: Detailed specifications of the advertising campaign requirements and objectives

2. Schedule B - Fee Structure: Breakdown of costs, rates, and payment milestones

3. Schedule C - Campaign Timeline: Detailed project timeline with specific deliverables and deadlines

4. Schedule D - Media Plan: Specific media channels, placements, and scheduling details

5. Schedule E - Brand Guidelines: Client's branding requirements and style guidelines

6. Appendix 1 - Sample Deliverables: Examples or templates of expected advertising materials

7. Appendix 2 - Approval Forms: Standard forms for client approval of deliverables

8. Appendix 3 - Service Level Agreement: Specific performance standards and response times