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1. Parties: Identification of the advertising agency and the client, including full legal names, registration numbers, and registered addresses
2. Background: Context of the advertising arrangement and brief description of the client's business and advertising needs
3. Definitions: Key terms used throughout the contract including 'Advertising Materials', 'Campaign', 'Deliverables', 'Media Platforms'
4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and campaign objectives
5. Approval Process: Steps and timelines for client approval of advertising materials and campaigns
6. Payment Terms: Fee structure, payment schedule, and terms including agency commissions and third-party costs
7. Intellectual Property Rights: Ownership and licensing of creative materials, existing IP, and newly created content
8. Confidentiality: Protection of confidential information and trade secrets of both parties
9. Representations and Warranties: Guarantees regarding service quality, compliance with laws, and ownership of materials
10. Term and Termination: Duration of the contract and conditions for termination
11. Limitation of Liability: Limits on liability and indemnification provisions
12. General Provisions: Standard clauses including governing law, notices, and assignment
1. Digital Advertising Terms: Specific provisions for digital advertising including social media, SEO, and online campaigns - used when digital services are included
2. Traditional Media Terms: Specific provisions for print, TV, or radio advertising - used when traditional media services are included
3. Performance Metrics: KPIs and measurement criteria - used when performance-based compensation is included
4. Data Protection: Specific provisions for handling personal data in advertising - used when customer data processing is involved
5. Exclusivity: Terms regarding exclusive rights and non-compete provisions - used when exclusive arrangements are required
6. International Advertising: Additional provisions for cross-border advertising - used when campaigns extend beyond Malaysia
1. Schedule 1: Scope of Work: Detailed breakdown of advertising services, deliverables, and timelines
2. Schedule 2: Fee Structure: Comprehensive fee schedule including rate cards, commissions, and payment terms
3. Schedule 3: Campaign Specifications: Specific details of advertising campaigns including target audience, messaging, and media platforms
4. Schedule 4: Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5: Approval Matrix: Detailed workflow for approvals including responsible parties and timeframes
6. Appendix A: Sample Deliverables: Examples or templates of expected advertising materials
7. Appendix B: Compliance Checklist: List of regulatory requirements and compliance standards for advertising in Malaysia
Advertising Materials
Advertising Services
Agency Fee
Approval
Background Intellectual Property
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Creative Works
Deliverables
Digital Platform
Effective Date
Intellectual Property Rights
Media Buy
Media Plan
Media Platform
Performance Metrics
Production Schedule
Project Brief
Publication
Service Fee
Specifications
Subsidiary
Target Audience
Term
Territory
Third Party Costs
Trade Mark
Working Day
Appointment
Scope of Services
Agency Obligations
Client Obligations
Approval Process
Creative Rights
Intellectual Property
License Grant
Payment Terms
Performance Standards
Media Placement
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Termination
Change Control
Compliance with Laws
Non-Solicitation
Assignment
Notices
Dispute Resolution
Governing Law
Entire Agreement
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Entertainment
Automotive
Real Estate
Food and Beverage
Telecommunications
Education
Tourism
Professional Services
Legal
Marketing
Procurement
Commercial
Finance
Creative
Digital
Communications
Compliance
Business Development
Marketing Director
Chief Marketing Officer
Advertising Manager
Brand Manager
Creative Director
Account Executive
Media Planner
Legal Counsel
Procurement Manager
Commercial Director
Business Development Manager
Communications Manager
Digital Marketing Manager
Compliance Officer
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