1. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time

2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

3. Social Media Management: Include for contracts involving social media advertising and management

4. Content Creation: Include when the scope includes creation of original content

5. Third-Party Vendors: Include when external vendors or subcontractors will be involved

6. Crisis Management: Include procedures for handling advertising-related controversies or emergencies

7. Data Protection: Include when handling personal data or consumer information

8. Religious/Cultural Sensitivity: Include specific provisions for compliance with Pakistani cultural and religious norms

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive fee schedule, including agency fees, production costs, and media buying rates

3. Schedule C - Brand Guidelines: Client's branding requirements and style guidelines

4. Schedule D - Campaign Calendar: Planned advertising campaigns and important dates

5. Schedule E - Approval Matrix: Detailed workflow for approvals and responsible stakeholders

6. Appendix 1 - Media Plan: Specific media channels, platforms, and placement strategies

7. Appendix 2 - Creative Brief Template: Standard format for campaign briefs and requirements

8. Appendix 3 - Compliance Checklist: Checklist ensuring compliance with Pakistani advertising laws and regulations