1. Digital Advertising Terms: Specific terms for digital advertising campaigns, including online platforms and metrics - include when digital advertising is part of scope

2. Social Media Management: Terms specific to social media advertising and management - include when social media services are required

3. Performance Metrics: Specific KPIs and performance measurement criteria - include when performance-based billing is involved

4. Agency-Client Relationship: Terms regarding exclusivity and competition - include when exclusive agency relationship is desired

5. Content Creation Rights: Detailed terms for content creation and ownership - include when significant original content creation is involved

6. Third-Party Relationships: Terms governing relationships with third-party vendors - include when subcontractors or external vendors are involved

7. Media Buying Terms: Specific terms for media purchasing and placement - include when media buying is part of services

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, deliverables, and specifications

2. Schedule B - Fee Structure: Detailed pricing, payment terms, and rate cards for different services

3. Schedule C - Brand Guidelines: Client's brand guidelines, visual identity requirements, and tone of voice

4. Schedule D - Campaign Calendar: Detailed timeline of campaigns and deliverables

5. Schedule E - Technical Specifications: Technical requirements for different advertising formats and platforms

6. Appendix 1 - Approval Matrix: Decision-making hierarchy and approval processes for different types of deliverables

7. Appendix 2 - Contact Details: Key personnel contact information from both parties

8. Appendix 3 - Compliance Checklist: Checklist of regulatory requirements and compliance standards for different types of advertising