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1. Parties: Identification of the advertising agency/service provider and the client, including complete legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the contract, including advertising-specific terminology
4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, channels, and deliverables
5. Campaign Requirements: Specific requirements for the advertising campaign, including target audience, messaging, and brand guidelines
6. Approval Process: Steps and timelines for client approval of advertising materials and campaigns
7. Payment Terms: Fee structure, payment schedule, and any additional costs or expenses
8. Intellectual Property Rights: Ownership and usage rights of creative materials, existing IP, and newly created content
9. Confidentiality: Protection of confidential information shared during the advertising relationship
10. Term and Termination: Duration of the agreement and conditions for termination
11. Warranties and Indemnification: Guarantees regarding service quality and legal compliance, including indemnification provisions
12. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices
1. Digital Advertising Requirements: Include when the contract involves online or digital advertising, covering specific digital platform requirements and metrics
2. Media Buying Services: Include when the agency is responsible for purchasing advertising space or time on behalf of the client
3. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement
4. Data Privacy and Protection: Include when personal data collection and processing is involved in the advertising campaign
5. Third-Party Contractors: Include when subcontractors or third-party service providers will be involved
6. Social Media Management: Include when the scope includes social media advertising and management
7. Crisis Management: Include when addressing potential advertising-related controversies or public relations issues
8. Competition Restrictions: Include when there are restrictions on working with competing brands or industries
1. Schedule A - Advertising Services and Deliverables: Detailed list of specific advertising services, deliverables, and timelines
2. Schedule B - Fee Structure and Payment Schedule: Comprehensive breakdown of costs, fees, and payment terms
3. Schedule C - Brand Guidelines: Client's brand guidelines, visual identity requirements, and usage rules
4. Schedule D - Campaign Timeline: Detailed timeline for campaign development, execution, and evaluation
5. Schedule E - Approval Matrix: Decision-making hierarchy and approval requirements for different types of deliverables
6. Appendix 1 - Technical Specifications: Technical requirements for different advertising formats and platforms
7. Appendix 2 - Compliance Requirements: Specific regulatory requirements and compliance checklist for advertisements
8. Appendix 3 - Performance Metrics Template: Template for reporting and measuring campaign performance
Advertising Services
Agency Fee
Approval
Brand Guidelines
Campaign
Campaign Period
Client Materials
Commencement Date
Confidential Information
Creative Brief
Deliverables
Digital Advertising
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Buy
Media Plan
Media Placement
Media Rates
Performance Metrics
Production Costs
Project Timeline
Revisions
Services
Scope of Work
Social Media Content
Specifications
Target Audience
Term
Territory
Third-Party Costs
Traditional Advertising
Working Day
Ad Standards Council
Media Outlets
Campaign Assets
Creative Rights
Production Schedule
Quality Standards
Response Time
Service Level Agreement
Usage Rights
Service Delivery
Campaign Requirements
Approval Process
Payment Terms
Fee Structure
Performance Standards
Media Placement
Creative Rights
Intellectual Property
Confidentiality
Data Protection
Warranties
Indemnification
Limitation of Liability
Term and Duration
Termination
Force Majeure
Assignment
Subcontracting
Compliance with Laws
Dispute Resolution
Governing Law
Notice Requirements
Amendment
Entire Agreement
Severability
Brand Protection
Quality Control
Client Obligations
Agency Obligations
Reporting Requirements
Performance Metrics
Media Buying
Creative Development
Content Approval
Regulatory Compliance
Consumer Protection
Competition Restrictions
Exclusivity
Insurance
Record Keeping
Audit Rights
Material Changes
Emergency Response
Cost Management
Retail
Consumer Goods
Entertainment
Technology
Financial Services
Healthcare
Automotive
Food and Beverage
Travel and Tourism
Education
Real Estate
Telecommunications
Professional Services
Media and Entertainment
Legal
Marketing
Procurement
Finance
Creative Services
Digital Marketing
Brand Management
Communications
Compliance
Business Development
Account Management
Marketing Director
Chief Marketing Officer
Advertising Manager
Brand Manager
Media Buyer
Creative Director
Account Executive
Legal Counsel
Procurement Manager
Business Development Manager
Communications Director
Digital Marketing Manager
Contract Administrator
Compliance Officer
Agency Relations Manager
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