1. Media Booking: Specific terms for media purchasing and booking services, used when agency handles media buying

2. Digital Marketing: Specific provisions for digital advertising campaigns, including online tracking and analytics

3. Performance Metrics: KPIs and performance measurement criteria, used for performance-based contracts

4. Data Protection: Detailed data handling and privacy provisions, required when processing personal data

5. Sub-contractors: Terms governing the use of third-party suppliers or freelancers

6. International Usage: Provisions for advertising materials used across multiple jurisdictions

7. Crisis Management: Procedures for handling advertising-related controversies or emergencies

8. Social Media: Specific terms for social media advertising and content management

1. Schedule 1 - Services Specification: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Comprehensive fee structure, rates, and payment terms

3. Schedule 3 - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule 4 - Campaign Brief: Specific campaign requirements, objectives, and target audience

5. Schedule 5 - Approval Matrix: Decision-making hierarchy and approval processes

6. Appendix A - Media Plan: Detailed media strategy and placement schedule, if applicable

7. Appendix B - Creative Brief Template: Standard format for briefing individual creative projects

8. Appendix C - Reporting Templates: Standard formats for campaign performance reporting