The Contra Agreement is a specialized commercial contract used when businesses prefer to exchange goods or services rather than conduct traditional monetary transactions. This document type is particularly common in the media, advertising, and hospitality sectors, where parties can benefit from reciprocal arrangements. The agreement, governed by Swiss law, must comply with the Swiss Code of Obligations and include clear valuation methodologies, exchange mechanisms, and compliance requirements. A Contra Agreement typically details the scope of exchangeable items, valuation principles, execution procedures, quality standards, and reporting requirements. It's essential for businesses engaging in barter-like arrangements while maintaining professional standards and legal compliance. The document should address competition law considerations, particularly when involving significant market players in Switzerland.

1. Parties: Identification and details of the contracting parties, including registered addresses and company registration numbers

2. Background: Context of the agreement and brief description of the parties' business relationship and intentions

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Agreement: Detailed description of the contra arrangement, including products/services to be exchanged

5. Term and Termination: Duration of the agreement, renewal provisions, and termination circumstances

6. Obligations of Party A: Detailed obligations, deliverables, and commitments of the first party

7. Obligations of Party B: Detailed obligations, deliverables, and commitments of the second party

8. Valuation and Exchange Mechanism: Methods for valuing products/services and managing the exchange process

9. Quality Standards: Required quality levels for products/services being exchanged

10. Reporting and Records: Requirements for maintaining records and reporting on exchanges

11. Confidentiality: Provisions for handling confidential information

12. Intellectual Property: Protection and usage rights of intellectual property

13. Liability and Indemnification: Allocation of risks and responsibilities between parties

14. Force Majeure: Provisions for handling events beyond parties' control

15. Governing Law and Jurisdiction: Confirmation of Swiss law application and jurisdiction

16. General Provisions: Standard boilerplate clauses including severability, entire agreement, etc.

17. Execution: Signature blocks and execution formalities