Document background
The Co-Marketing Agreement is essential for businesses seeking to collaborate on marketing initiatives under Belgian jurisdiction. It is particularly relevant when companies want to combine their marketing efforts, share costs, and leverage each other's brand strength while maintaining clear boundaries and protecting their respective interests. This document addresses key aspects such as brand usage rights, approval processes, cost allocation, and compliance with Belgian and EU regulations, including competition law, data protection (GDPR), and advertising standards. The agreement is commonly used for joint promotional campaigns, shared advertising initiatives, cross-promotional activities, and collaborative digital marketing efforts. It includes specific provisions for intellectual property protection, financial arrangements, and risk management, making it suitable for both short-term campaign collaborations and longer-term marketing partnerships.
