1. Performance Metrics: Specific KPIs and measurement criteria for marketing success - include when parties want to tie performance to obligations

2. Exclusivity: Terms restricting partnerships with competitors - include when parties agree to exclusive collaboration

3. Territory Rights: Geographic limitations of the co-marketing activities - include for region-specific agreements

4. Social Media Guidelines: Specific rules for social media marketing - include for digital-heavy campaigns

5. Customer Data Sharing: Detailed protocols for sharing and managing customer data - include when significant data exchange is involved

6. Crisis Management: Procedures for handling PR issues or marketing crises - include for high-profile partnerships

7. Sales Attribution: Methods for tracking and attributing sales results - include when revenue sharing is involved

1. Schedule A - Marketing Plan: Detailed marketing strategy, timeline, and specific campaign details

2. Schedule B - Brand Guidelines: Specific requirements for brand usage, including logos, colors, and positioning

3. Schedule C - Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Schedule D - Approval Matrix: Specific procedures and timelines for marketing approval processes

5. Schedule E - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting requirements

6. Appendix 1 - Contact Details: Key personnel and contact information for both parties

7. Appendix 2 - Marketing Materials: Examples or templates of approved marketing materials

8. Appendix 3 - Compliance Checklist: List of regulatory requirements and compliance procedures