1. Performance Metrics: Specific KPIs and success metrics for the co-marketing activities, used when parties want to measure campaign effectiveness

2. Digital Marketing Provisions: Specific provisions for online marketing activities, needed when collaboration involves significant digital presence

3. Territory and Exclusivity: Geographic scope and any exclusivity arrangements, included when parties want to restrict activities to specific regions

4. Sales Channel Coordination: Coordination of sales activities with marketing efforts, relevant when marketing is closely tied to sales operations

5. Customer Data Sharing: Specific provisions for sharing and handling customer data, needed when collaboration involves customer database sharing

6. Marketing Personnel: Dedicated team members and their roles, included when specific personnel commitments are required

7. Dispute Resolution: Specific procedures for resolving disagreements, useful for complex or high-value collaborations

1. Marketing Plan: Detailed marketing strategy, campaign calendar, and execution plan

2. Brand Guidelines: Comprehensive brand usage rules, visual identity guidelines, and approved assets

3. Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Technical Requirements: Technical specifications for digital marketing integration

6. Contact Details: Key personnel and contact information for both parties

7. Reporting Templates: Standard templates for marketing performance reporting