1. Data Protection: Required if the co-marketing activities involve collection or sharing of personal data

2. Exclusivity: Include if parties agree to exclusive marketing arrangements in specific territories or channels

3. Performance Metrics: Include if specific marketing KPIs or targets are part of the agreement

4. Agency Appointment: Required if either party will act as an agent for the other

5. Insurance: Include if specific insurance requirements are necessary for the marketing activities

6. Compliance with Industry Standards: Required for regulated industries or specific marketing channels

7. Force Majeure: Optional clause for unforeseen circumstances affecting marketing activities

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, activities, and timeline

2. Schedule 2 - Brand Guidelines: Specific requirements for usage of logos, trademarks, and brand elements

3. Schedule 3 - Budget and Cost Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Schedule 4 - Approval Matrix: Timeline and process for approvals of marketing materials

5. Schedule 5 - Territory Description: Detailed description of geographical areas covered by the agreement

6. Appendix A - Contact Details: Key contacts from both parties for various aspects of the agreement

7. Appendix B - Marketing Materials Templates: Standard templates and formats for joint marketing materials