1. Performance Metrics: Defines specific KPIs and success metrics when parties want to measure campaign effectiveness

2. Digital Marketing Provisions: Specific terms for online marketing activities when digital campaigns are part of the collaboration

3. Event Management: Detailed provisions for organizing and managing joint events when applicable

4. International Marketing: Additional provisions for cross-border marketing activities when operating internationally

5. Crisis Management: Procedures for handling PR crises or reputation management issues when higher risk activities are involved

6. Agency Appointments: Terms governing the appointment and management of third-party agencies when external agencies will be involved

7. Sales Channel Integration: Provisions for integrating sales processes when the co-marketing involves joint sales activities

1. Schedule A - Marketing Plan: Detailed marketing strategy, campaign calendar, and specific activities planned

2. Schedule B - Brand Guidelines: Specific requirements for brand usage, including logo specifications and brand voice

3. Schedule C - Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Schedule D - Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Schedule E - Target Markets: Specification of geographic territories and target audience segments

6. Schedule F - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting templates

7. Schedule G - Contact Details: Key personnel and escalation contacts for both parties

8. Appendix 1 - Compliance Checklist: Checklist ensuring marketing activities comply with relevant laws and regulations