1. Performance Metrics: Defines KPIs and success metrics when specific performance targets are agreed upon

2. Exclusivity: Includes restrictions on partnering with competitors when exclusive arrangements are desired

3. Social Media Management: Specific provisions for social media marketing when it's a key component of the strategy

4. International Marketing: Additional provisions for cross-border marketing activities when applicable

5. Crisis Management: Procedures for handling PR crises or reputation issues when higher risk activities are involved

6. Agency Appointments: Provisions for engaging third-party agencies when external vendors will be involved

7. Revenue Sharing: Terms for sharing revenue from co-marketing activities when there's a direct sales component

1. Marketing Plan: Detailed marketing strategy, timeline, and campaign details

2. Brand Guidelines: Specific requirements for brand usage, logos, and visual identity

3. Budget Breakdown: Detailed cost allocation and budget specifications

4. Approved Marketing Materials: List of pre-approved materials and templates

5. Target Markets: Specific geographic or demographic targets for marketing activities

6. Contact Details: Key personnel and escalation points for both parties

7. Compliance Checklist: Regulatory requirements and compliance procedures

8. Performance Reporting Template: Standard format for tracking and reporting marketing results