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1. Parties: Identification of all parties to the agreement with full legal names and addresses
2. Background: Context of the agreement and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Collaboration: Detailed description of the co-marketing arrangement and objectives
5. Term and Termination: Duration of the agreement and termination provisions
6. Marketing Activities: Description of agreed marketing activities and campaigns
7. Approval Process: Process for reviewing and approving marketing materials
8. Brand Usage: Rules and guidelines for using each party's brands and trademarks
9. Financial Terms: Cost sharing, payment terms, and financial responsibilities
10. Intellectual Property Rights: Protection and ownership of IP rights
11. Confidentiality: Protection of confidential information shared during the collaboration
12. Data Protection: Compliance with Qatar's data protection laws and handling of customer data
13. Representations and Warranties: Standard warranties and representations by both parties
14. Liability and Indemnification: Allocation of risks and indemnification obligations
15. General Provisions: Standard legal provisions including governing law, notices, and amendment procedures
1. Performance Metrics: Specific KPIs and measurement criteria for marketing success - include when parties want to track specific performance metrics
2. Digital Marketing Provisions: Specific provisions for online marketing activities - include for digital-focused campaigns
3. Territory Restrictions: Geographic limitations on marketing activities - include for region-specific campaigns
4. Exclusivity: Provisions preventing parties from similar arrangements with competitors - include when exclusivity is required
5. Crisis Management: Procedures for handling PR crises or marketing mishaps - include for high-risk campaigns
6. Religious and Cultural Compliance: Specific provisions ensuring marketing complies with local religious and cultural norms - include for sensitive products/services
7. Agency Appointments: Terms for engaging third-party marketing agencies - include when external agencies will be involved
1. Schedule 1 - Marketing Plan: Detailed marketing plan including timelines, activities, and deliverables
2. Schedule 2 - Brand Guidelines: Detailed brand usage guidelines and specifications
3. Schedule 3 - Budget Allocation: Detailed breakdown of marketing budget and cost sharing
4. Schedule 4 - Approval Matrix: Matrix showing approval hierarchies and timelines for marketing materials
5. Schedule 5 - Target Markets: Description of target markets and customer segments
6. Appendix A - Contact Details: Key contact persons and their details for both parties
7. Appendix B - Marketing Materials: Templates or examples of approved marketing materials
8. Appendix C - Compliance Checklist: Checklist ensuring compliance with Qatari advertising and marketing laws
Applicable Laws
Approval Process
Brand Guidelines
Business Day
Campaign
Commencement Date
Confidential Information
Co-Marketing Activities
Cultural Requirements
Digital Marketing
Effective Date
Force Majeure
Initial Term
Intellectual Property Rights
Joint Marketing Materials
Key Performance Indicators
Marketing Budget
Marketing Plan
Marketing Territory
Media Channels
Parties
Personal Data
Promotional Materials
Quarter
Regulatory Approvals
Renewal Term
Representatives
Sharia Compliance
Social Media Platforms
Target Audience
Term
Third Party Agencies
Trademarks
Working Committee
Term
Marketing Obligations
Approval Rights
Brand Usage
Intellectual Property
Marketing Materials
Digital Marketing
Budget and Costs
Payment Terms
Performance Metrics
Confidentiality
Data Protection
Cultural Compliance
Regulatory Compliance
Warranties
Liability
Indemnification
Force Majeure
Termination
Exit Rights
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Severability
Third Party Rights
Amendment
Counterparts
Retail
Technology
Financial Services
Healthcare
Hospitality
Consumer Goods
Telecommunications
Entertainment
Sports
Education
Real Estate
Professional Services
Food and Beverage
Tourism
Marketing
Legal
Commercial
Business Development
Brand Management
Digital Marketing
Public Relations
Communications
Compliance
Finance
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Legal Counsel
Commercial Director
Business Development Manager
Partnership Manager
Marketing Operations Manager
Compliance Officer
Digital Marketing Manager
Public Relations Manager
Head of Communications
Chief Commercial Officer
Marketing Communications Manager
Strategic Alliance Manager
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