1. Success Metrics and Reporting: Include when parties want to establish specific KPIs and reporting requirements

2. Exclusivity: Include when parties agree to exclusive marketing collaboration in specified areas

3. Joint Venture Disclaimer: Include when parties need to explicitly state that the collaboration is not creating a joint venture

4. Marketing Personnel: Include when specific team members or roles need to be designated

5. Third-Party Contractors: Include when external agencies or contractors will be involved

6. Insurance Requirements: Include when specific insurance coverage is required for marketing activities

7. Crisis Management: Include when handling of PR crises needs to be addressed

8. Competition Restrictions: Include when parties need to specify non-compete provisions

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, timeline, and activities

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and visual identity

3. Schedule 3 - Budget Breakdown: Detailed financial planning and cost allocation

4. Schedule 4 - Approval Matrix: Detailed workflow for marketing approvals and responsible parties

5. Appendix A - Authorized Personnel: List of key contacts and authorized approvers from each party

6. Appendix B - Technical Requirements: Technical specifications for digital marketing activities

7. Appendix C - Compliance Checklist: Regulatory compliance requirements for marketing activities

8. Appendix D - Performance Metrics: Detailed KPIs and measurement methodologies