1. Performance Metrics: Specific KPIs and success metrics for the co-marketing activities, used when parties want to measure campaign effectiveness

2. Territory Rights: Geographic restrictions or exclusive territories, included when marketing activities are limited to specific regions

3. Marketing Budget: Detailed budget allocation and management, used when there's a significant joint marketing spend

4. Agency Appointments: Terms for engaging third-party marketing agencies, included when external agencies will be involved

5. Social Media Guidelines: Specific rules for social media marketing, included when social media is a key marketing channel

6. Event Management: Terms for joint events and trade shows, used when parties plan to co-host events

7. Customer Data Ownership: Specific terms about ownership and usage of customer data collected during campaigns, used when significant customer data collection is involved

1. Schedule A - Approved Marketing Materials: List of pre-approved marketing materials, logos, and brand guidelines

2. Schedule B - Marketing Plan: Detailed marketing strategy, timeline, and campaign details

3. Schedule C - Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Schedule D - Approval Matrix: Decision-making hierarchy and approval processes for different types of marketing activities

5. Schedule E - Brand Guidelines: Detailed guidelines for brand usage, including color schemes, fonts, and positioning

6. Schedule F - Performance Metrics Template: Template for tracking and reporting marketing performance metrics

7. Appendix 1 - Contact Information: Key contacts from each party responsible for different aspects of the co-marketing relationship