1. Exclusivity: Used when parties agree to exclusive co-marketing arrangements in specified markets or categories

2. Performance Metrics: Includes specific KPIs and measurement criteria when parties want to track campaign effectiveness

3. Territory Restrictions: Defines geographical limitations when the co-marketing arrangement is limited to specific regions

4. Social Media Guidelines: Detailed rules for social media marketing when significant social media activities are planned

5. Customer Data Sharing: Specific provisions for sharing and managing customer data when joint customer databases are involved

6. Contest and Promotion Rules: Detailed rules and procedures when the agreement includes joint contests or promotions

7. Force Majeure: Provisions for handling unforeseen circumstances that may affect marketing activities

8. Non-Compete Provisions: Restrictions on working with competitors during and after the agreement term

1. Schedule 1: Marketing Plan: Detailed marketing strategy, timeline, and specific campaign details

2. Schedule 2: Brand Guidelines: Comprehensive brand usage rules, logos, and style guides for both parties

3. Schedule 3: Budget Allocation: Detailed breakdown of marketing budget and cost-sharing arrangements

4. Schedule 4: Approval Matrix: Decision-making hierarchy and approval processes for various marketing activities

5. Schedule 5: Target Markets: Specific details of geographical markets and customer segments

6. Appendix A: Campaign Calendar: Timeline of planned marketing activities and campaigns

7. Appendix B: Contact Details: Key personnel and their roles in the co-marketing relationship

8. Appendix C: Performance Metrics Template: Templates and forms for tracking and reporting campaign performance