The Co-Marketing Agreement serves as a crucial legal framework for businesses seeking to combine their marketing efforts and resources for mutual benefit. Used when two or more organizations want to jointly promote their products or services, this document is particularly relevant in the United States where marketing activities are regulated by various federal and state laws, including FTC regulations and industry-specific requirements. The agreement typically covers essential elements such as scope of marketing activities, brand usage rights, approval processes, budget allocation, and compliance responsibilities. This type of contract is increasingly important in today's interconnected business environment where collaborative marketing strategies can significantly enhance market reach and effectiveness while managing associated risks and responsibilities.
Your data doesn't train Genie's AI
You keep IP ownership of your information
1. Parties: Identifies all parties to the agreement with full legal names and addresses
2. Background/Recitals: Sets out the context and purpose of the co-marketing arrangement
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Cooperation: Details the specific marketing activities covered by the agreement
5. Rights and Obligations: Outlines each party's responsibilities and commitments
6. Brand Usage: Guidelines for use of each party's brands, logos, and materials
7. Approval Process: Procedures for reviewing and approving marketing materials
8. Term and Termination: Duration of agreement and termination provisions
9. Confidentiality: Protection of confidential information exchanged
10. Intellectual Property: IP ownership and licensing terms
1. Revenue Sharing: Terms for sharing costs and revenues when the arrangement includes financial considerations
2. Performance Metrics: Specific KPIs and measurement criteria for tracking specific marketing goals
3. Exclusivity: Terms regarding exclusive marketing rights when parties agree to exclusive arrangements
4. Data Protection: Specific data handling requirements when personal data is collected or shared
5. International Provisions: Cross-border marketing requirements for international marketing activities
1. Brand Guidelines: Detailed brand usage specifications and requirements
2. Marketing Plan: Detailed marketing activities, timelines, and responsibilities
3. Approved Marketing Materials: Pre-approved templates and content
4. Budget Schedule: Detailed breakdown of marketing expenses and allocations
5. Territory Schedule: Geographic areas covered by the agreement
6. Compliance Requirements: Industry-specific regulatory requirements
Agreed Marketing Activities
Approval Process
Brand Guidelines
Business Day
Campaign Materials
Campaign Period
Confidential Information
Co-Marketing Activities
Digital Assets
Effective Date
Force Majeure Event
Intellectual Property Rights
Joint Marketing Materials
Key Performance Indicators
Marketing Budget
Marketing Calendar
Marketing Channels
Marketing Plan
Marketing Territory
Net Revenue
Party
Parties
Performance Metrics
Pre-Existing Materials
Project Manager
Promotional Materials
Quarter
Representatives
Response Time
Revenue Share
Social Media Platforms
Target Audience
Term
Territory
Third Party Materials
Trademarks
Scope of Marketing Activities
Term and Termination
Confidentiality
Intellectual Property Rights
Brand Usage
Approval Process
Marketing Materials
Performance Metrics
Budget and Costs
Revenue Sharing
Exclusivity
Territory Restrictions
Marketing Calendar
Regulatory Compliance
Data Protection
Representations and Warranties
Indemnification
Force Majeure
Assignment
Non-Competition
Dispute Resolution
Governing Law
Amendment
Notices
Entire Agreement
Severability
Third Party Rights
Waiver
Counterparts
Relationship of Parties
Find the exact document you need
Agreement Letter Between Company And Employee
A U.S.-compliant formal agreement establishing employment terms and conditions between an employer and employee.
Contract Letter Between Two Parties
A legally binding agreement in letter format that establishes contractual relationships between two parties under U.S. law.
Agreement For Work To Be Performed
A U.S. legal contract defining terms and conditions for specific work or services to be provided, including scope, payment, and deliverables.
Enforceable Contract
U.S.-compliant enforceable contract template incorporating all essential elements required under federal and state law.
White Label Software License
A U.S.-governed agreement allowing companies to license and rebrand software products under their own name.
Electronic Confidentiality Agreement
A U.S.-compliant agreement protecting confidential information shared electronically between parties, incorporating federal electronic signature and trade secret laws.
Basic Contract
A standard U.S.-compliant contract template establishing fundamental terms and conditions between parties, suitable for various business relationships.
Prenuptial Agreement
A U.S. legally binding contract executed before marriage that establishes property and financial rights of spouses in case of divorce or death.
Agreement Letter Between Two People
A legally binding agreement letter used in the U.S. to document mutual understanding and obligations between two individuals, following American contract law principles.
Home Contract Agreement
A legally binding agreement under U.S. federal and state laws that documents the terms and conditions for the purchase and sale of residential property.
Statement Of Agreement
A U.S.-compliant formal document that outlines agreed terms between parties, serving as a legally binding agreement while being more streamlined than a full contract.
Agreement Between Principal Employer And Contractor
A U.S.-governed contract defining the relationship and terms between a principal employer and independent contractor.
Business Percentage Agreement
A U.S.-governed agreement establishing percentage-based revenue or profit sharing terms between business parties.
Rent In Exchange For Services Agreement
A U.S. legal agreement establishing terms for rent-free accommodation in exchange for specified services provided to the property owner.
Catering Contract
A U.S.-governed agreement between caterers and clients for professional food service provision, covering service terms, pricing, and regulatory compliance.
White Label Software License Agreement
A US-governed agreement allowing companies to license and rebrand software products under their own brand name.
Business Cooperation Agreement
A US law-governed agreement establishing terms and conditions for business collaboration between multiple parties, defining rights, obligations, and operational framework.
Terms Of Business Agreement
A US law-governed agreement establishing core terms and conditions for business-to-business service provision.
Online Lease Agreement
A U.S.-compliant digital rental contract establishing terms between landlord and tenant for residential property use.
Business Contract
A U.S.-governed Business Contract establishing terms and conditions for commercial relationships between business entities.
Yearly Contract Agreement
A US-governed agreement establishing terms and conditions for a twelve-month contractual relationship between parties.
Working Partner Agreement
A U.S. legal agreement defining the terms and conditions of a working partner's involvement in a business, including ownership rights and operational responsibilities.
Work For Hire Contract
A U.S.-governed agreement establishing ownership rights of commissioned work under the work-for-hire doctrine.
Work For Hire Agreement
A U.S.-governed agreement establishing ownership rights and terms for work created by a contractor for a hiring party, under copyright law.
Work Contract Agreement
A legally binding employment agreement that establishes work terms and conditions between employer and employee, compliant with U.S. federal and state employment laws.
Work Contract
A legally binding employment agreement that establishes terms and conditions of employment under U.S. federal and state laws.
Work Agreement
A U.S.-compliant agreement establishing employment terms between employer and employee.
Wholesaling Houses Contracts
A U.S. legal agreement enabling the transfer of property purchase rights from a wholesaler to an end buyer, subject to federal and state real estate regulations.
White Label Agreement
A U.S.-governed agreement enabling one company to rebrand and sell another company's products or services under their own brand name.
Website Development Agreement
A U.S.-compliant legal agreement between a website developer and client establishing terms for website development services, including scope, timeline, and deliverables.
Website Design Contract
A U.S.-compliant legal agreement between a website designer and client defining the terms of website design services and deliverables.
Website Contract
A U.S.-governed legal agreement between website developers and clients defining website development terms and obligations.
Web Development Contract
A U.S.-governed legal agreement between a web developer and client specifying terms for website development services, including scope, deliverables, and rights.
Web Design Contract
A U.S.-governed legal agreement between a web designer and client specifying terms, deliverables, and rights for website development services.
Volunteer Contract
A legally binding agreement under U.S. law that establishes terms and conditions between a volunteer and an organization for unpaid service provision.
Voluntary Service Agreement
A U.S.-governed agreement defining terms and conditions for volunteer services, protecting both the volunteer and the organization.
Virtual Assistant Contract
A U.S.-compliant legal agreement establishing the terms and conditions between a client and a virtual assistant, governing remote work arrangements and protecting both parties' interests.
Venue Rental Agreement
A U.S.-compliant legal agreement governing the temporary rental of a venue or facility, establishing terms, conditions, and responsibilities between the venue owner and renter.
Vendor Services Agreement
A U.S.-governed contract defining the terms and conditions for services provided by a vendor to a client.
Vendor Contract
A legally binding agreement under U.S. law that governs the relationship between a vendor and purchaser, establishing terms for goods or services provision.
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
.png)
.png)