1. Performance Metrics: Specific KPIs and performance measurement criteria - include when services are results-based

2. Sub-contractor Rights: Terms for using subcontractors - include when agency may need to outsource work

3. Non-Competition: Restrictions on working with competing clients - include when handling sensitive market positions

4. Media Buying Terms: Specific terms for media purchasing - include when agency handles media buying

5. Content Creation Rights: Detailed content ownership and usage terms - include for content-heavy campaigns

6. Social Media Management: Specific terms for social media account handling - include when managing social media

7. Crisis Management: Procedures for handling PR crises - include for public relations services

8. International Marketing: Terms for international campaign management - include for cross-border marketing

1. Schedule A - Scope of Services: Detailed breakdown of all marketing services and deliverables

2. Schedule B - Fee Structure: Comprehensive fee breakdown, rates, and payment schedules

3. Schedule C - Service Level Agreement: Performance standards, response times, and quality metrics

4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule E - Project Timeline: Detailed project schedule and milestone dates

6. Appendix 1 - Approved Subcontractors: List of pre-approved third-party service providers

7. Appendix 2 - Reporting Templates: Standard formats for performance and campaign reporting

8. Appendix 3 - Compliance Requirements: Specific regulatory requirements and compliance procedures