Marketing Agency Client Contract Template for United Arab Emirates

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Key Requirements PROMPT example:

Marketing Agency Client Contract

I need a Marketing Agency Client Contract for my Dubai-based tech startup that will engage a local marketing agency for digital marketing services, including social media management and content creation, with a specific focus on data protection compliance and UAE tech sector regulations.

Document background
The Marketing Agency Client Contract serves as the primary legal framework for establishing and managing professional relationships between marketing agencies and their clients in the United Arab Emirates. This document is essential when companies seek to engage marketing agencies for services such as advertising, digital marketing, public relations, and brand management. The contract ensures compliance with UAE Federal laws, including the Commercial Agency Law, Consumer Protection Law, and National Media Council regulations. It comprehensively addresses key aspects such as service scope, deliverables, payment terms, intellectual property rights, and data protection requirements specific to the UAE market. This agreement is particularly important given the UAE's strict advertising standards and the need to maintain compliance with local cultural and legal requirements while delivering effective marketing services.
Suggested Sections

1. Parties: Identification of the marketing agency and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement defined for clarity and legal certainty

4. Scope of Services: Detailed outline of marketing services to be provided, including specific deliverables and responsibilities

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

7. Client Obligations: Client's responsibilities, including providing necessary materials, approvals, and cooperation

8. Agency Obligations: Agency's commitments, quality standards, and delivery timelines

9. Intellectual Property Rights: Ownership and usage rights of marketing materials, creative works, and pre-existing IP

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal information

12. Warranties and Representations: Guarantees made by both parties regarding their capabilities and rights

13. Limitation of Liability: Limits on parties' liability and indemnification provisions

14. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

15. Governing Law and Jurisdiction: Specification of UAE law application and dispute resolution procedures

Optional Sections

1. Social Media Management: Specific terms for social media services, including platform management and content guidelines

2. Performance Metrics: KPIs and measurement criteria for marketing campaigns, used when specific performance targets are agreed

3. Third-Party Contractors: Terms governing the use of subcontractors or freelancers, if applicable

4. International Marketing: Additional provisions for cross-border marketing activities

5. Crisis Management: Procedures for handling PR crises or emergency communications

6. Budget Management: Detailed procedures for handling marketing budgets, if agency manages client funds

7. Competition Restrictions: Non-compete clauses and handling of competing clients

8. Content Approval Process: Detailed workflow for content approval when complex approval chains are needed

Suggested Schedules

1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive pricing details, rate cards, and payment milestones

3. Schedule C - Key Personnel: List of key team members and their roles in service delivery

4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule E - Approval Matrix: Decision-making hierarchy and approval processes

6. Appendix 1 - Campaign Brief Template: Standard template for campaign briefing and approval

7. Appendix 2 - Reporting Templates: Templates for regular performance and campaign reporting

8. Appendix 3 - Compliance Checklist: Marketing compliance requirements under UAE law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

Technology

Financial Services

Real Estate

Healthcare

Hospitality

Education

Automotive

Consumer Goods

Professional Services

Entertainment

Food and Beverage

Telecommunications

Tourism

Manufacturing

Energy

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Communications

Business Development

Operations

Creative Services

Digital Marketing

Brand Management

Client Services

Account Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Agency Account Director

Legal Counsel

Procurement Manager

Commercial Director

Marketing Manager

Digital Marketing Manager

Communications Director

Business Development Manager

Operations Director

Finance Director

Compliance Officer

Contract Manager

Creative Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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