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Customer Marketing Agreement

Customer Marketing Agreement Template for United Arab Emirates

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Key Requirements PROMPT example:

Customer Marketing Agreement

I need a Customer Marketing Agreement for my Dubai-based technology company to engage a digital marketing agency for social media management and content creation, with specific provisions for data protection and performance metrics to start from March 2025.

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Document background
The Customer Marketing Agreement serves as the primary contractual framework for establishing marketing relationships between service providers and clients in the UAE market. This document is essential when businesses engage external marketing services or establish formal marketing arrangements with partners. It encompasses comprehensive provisions for both traditional and digital marketing activities, ensuring compliance with UAE federal laws including Federal Law No. 15 of 2020 on Consumer Protection and Federal Decree Law No. 45 of 2021 on Personal Data Protection. The agreement is particularly relevant in today's digital age where marketing activities span multiple channels and require careful consideration of data privacy, consumer rights, and content regulations specific to the UAE market.
Suggested Sections

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and relationship between parties

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided

5. Term and Termination: Duration of agreement and termination provisions

6. Marketing Rights and Obligations: Specific rights granted and obligations of each party regarding marketing activities

7. Approval Process: Process for reviewing and approving marketing materials

8. Data Protection and Privacy: Compliance with UAE data protection laws and handling of customer data

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and brand assets

10. Confidentiality: Protection of confidential information exchanged between parties

11. Fees and Payment: Financial terms, payment schedule, and invoicing procedures

12. Representations and Warranties: Standard legal warranties and representations by both parties

13. Liability and Indemnification: Limitation of liability and indemnification obligations

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

2. Content Creation: Include when the agreement covers creation of marketing content

3. Social Media Management: Include when social media marketing is part of the services

4. Territory and Exclusivity: Include when marketing rights are territory-specific or exclusive

5. Agency Appointment: Include when formal marketing agency appointment is required

6. Marketing Budget: Include when agreement involves management of marketing budget

7. Compliance with Specific Industry Regulations: Include for regulated industries (e.g., healthcare, financial services)

8. Customer Data Management: Include when extensive customer data processing is involved

Suggested Schedules

1. Schedule 1 - Service Description: Detailed breakdown of marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing, payment terms, and fee calculation methods

3. Schedule 3 - Brand Guidelines: Customer's branding requirements and usage guidelines

4. Schedule 4 - Approval Matrix: Detailed approval process and turnaround times

5. Appendix A - Key Personnel: List of key contacts and responsible personnel from both parties

6. Appendix B - Technical Requirements: Technical specifications for digital marketing activities

7. Appendix C - Compliance Checklist: Checklist of regulatory requirements and compliance measures

8. Appendix D - Performance Metrics: Detailed KPIs and measurement methodology

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Linkedin in social icon imageX social icon image
alex.den.21@genieai.co
Relevant legal definitions
Advertising Materials
Agreement
Applicable Laws
Approved Marketing Channels
Brand Guidelines
Business Day
Campaign
Commencement Date
Confidential Information
Content
Customer Data
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Plan
Marketing Services
Marketing Territory
Personal Data
Pre-existing Materials
Project
Regulatory Requirements
Representatives
Services
Service Level Agreement
Social Media Platforms
Specifications
Term
Third Party Materials
Trademarks
UAE
Working Hours
Clauses
Parties
Background
Definitions
Services Scope
Term and Duration
Marketing Rights
Service Level Requirements
Data Protection
Content Approval
Intellectual Property
Confidentiality
Payment Terms
Performance Metrics
Warranties
Liability
Termination
Force Majeure
Compliance
Brand Guidelines
Personnel
Subcontracting
Assignment
Notices
Dispute Resolution
Governing Law
Territory Rights
Reporting Requirements
Representations
Indemnification
Amendment
Severability
Entire Agreement
Third Party Rights
Marketing Standards
Customer Data Usage
Social Media
Digital Marketing
Regulatory Compliance
Content Creation
Approval Process
Relevant Industries

Retail

E-commerce

Financial Services

Healthcare

Technology

Real Estate

Hospitality

Professional Services

Consumer Goods

Telecommunications

Education

Manufacturing

Media and Entertainment

Automotive

Fashion and Luxury

Relevant Teams

Marketing

Legal

Business Development

Commercial

Compliance

Digital Marketing

Brand Management

Operations

Client Services

Corporate Communications

Procurement

Finance

Strategy

Relevant Roles

Marketing Director

Chief Marketing Officer

Legal Counsel

Business Development Manager

Brand Manager

Marketing Manager

Commercial Director

Compliance Officer

Digital Marketing Manager

Contract Manager

Chief Commercial Officer

Head of Marketing

Marketing Operations Manager

Account Director

Partnership Manager

Industries
Federal Law No. 15 of 2020 on Consumer Protection: Governs consumer rights and business obligations in the UAE, including marketing practices and consumer protection measures
Federal Decree Law No. 45 of 2021 on Personal Data Protection: Regulates the collection, processing, and storage of personal data, crucial for marketing activities and customer information handling
Federal Law No. 1 of 2006 on Electronic Commerce and Transactions: Regulates electronic transactions and communications, relevant for digital marketing activities
UAE Commercial Transactions Law (Federal Law No. 18 of 1993): Provides framework for commercial relationships and transactions between businesses
National Media Council Resolution No. 26 of 2017 on Media Content: Sets standards for advertising content and marketing communications in the UAE
Federal Law No. 5 of 2012 on Combating Cybercrimes: Relevant for digital marketing practices and online communications
Telecommunications and Digital Government Regulatory Authority (TDRA) Regulations: Governs telecommunications and digital communications, including regulations on marketing messages and communications
UAE Commercial Agency Law (Federal Law No. 18 of 1981): May be relevant if the marketing agreement involves agency relationships or representation
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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