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Digital Advertising Contract
I need a Digital Advertising Contract for my UAE-based e-commerce company to engage a digital marketing agency for managing our social media advertising and Google Ads campaigns starting March 2025, with specific provisions for performance-based pricing and data privacy compliance.
1. Parties: Identification of the advertising agency/service provider and the client, including their registered addresses and legal status
2. Background: Context of the agreement and brief overview of the digital advertising services to be provided
3. Definitions: Detailed definitions of technical terms, advertising metrics, and key contract terminology
4. Scope of Services: Detailed description of digital advertising services, platforms, and campaigns to be executed
5. Term and Renewal: Duration of the contract and conditions for renewal or extension
6. Payment Terms: Fee structure, payment schedule, and billing procedures
7. Performance Metrics: KPIs, reporting requirements, and success metrics for campaigns
8. Intellectual Property Rights: Ownership and usage rights of creative materials, content, and campaign assets
9. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data
10. Confidentiality: Protection of confidential information and trade secrets
11. Compliance with Laws: Adherence to UAE advertising regulations and digital content laws
12. Termination: Conditions and procedures for contract termination
13. Dispute Resolution: Process for resolving disputes under UAE law
14. General Provisions: Standard legal provisions including notices, amendments, and governing law
1. Social Media Advertising: Specific terms for social media platform advertising, used when services include social media campaigns
2. Programmatic Advertising: Terms specific to programmatic advertising services, included when automated ad buying is part of the service
3. Influencer Marketing: Terms governing influencer collaboration and compliance with UAE influencer regulations
4. Content Creation: Terms for creation and approval of advertising content, when content creation is included
5. Third-Party Platforms: Terms governing the use of third-party advertising platforms and tools
6. Performance Marketing: Specific terms for performance-based advertising campaigns
7. Agency of Record: Additional terms when the agency serves as the primary advertising partner
8. Crisis Management: Procedures for handling advertising-related crises or controversies
1. Schedule A - Scope of Work: Detailed breakdown of advertising services, campaigns, and deliverables
2. Schedule B - Fee Structure: Comprehensive pricing, commission rates, and payment terms
3. Schedule C - Campaign Specifications: Technical specifications for different advertising campaigns
4. Schedule D - Performance Metrics: Detailed KPIs and measurement methodologies
5. Schedule E - Approved Platforms: List of approved advertising platforms and channels
6. Schedule F - Creative Guidelines: Brand guidelines and creative specifications
7. Appendix 1 - Compliance Checklist: Checklist ensuring compliance with UAE advertising regulations
8. Appendix 2 - Data Processing Agreement: Specific terms for handling personal data in compliance with UAE law
Authors
Advertising Platforms
Ad Inventory
Agency Fee
Applicable Laws
Approval Process
Authorized Representatives
Campaign
Campaign Period
Click-Through Rate (CTR)
Confidential Information
Content Guidelines
Conversion Rate
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Impression (CPM)
Creative Services
Data Protection Laws
Digital Advertising Services
Digital Assets
Display Advertising
Effective Date
Force Majeure
Impressions
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Budget
Media Buy
Media Plan
Metrics
Personal Data
Programmatic Advertising
Reporting Period
Search Engine Marketing (SEM)
Services
Social Media Platforms
Target Audience
Term
Territory
Third-Party Platforms
UAE Electronic Media Regulations
User Data
User Engagement
Working Day
Services
Term and Renewal
Campaign Approval
Performance Metrics
Payment Terms
Agency Obligations
Client Obligations
Intellectual Property
Data Protection
Confidentiality
Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Content Standards
Platform Compliance
Regulatory Compliance
Service Level Agreement
Reporting Requirements
Quality Control
Modification of Services
Dispute Resolution
Governing Law
Assignment
Subcontracting
Notices
Entire Agreement
Severability
Third Party Rights
Anti-Bribery
Record Keeping
Audit Rights
Insurance
Non-Solicitation
Competition
Remedies
Waiver
Variation
Counterparts
Retail
E-commerce
Technology
Financial Services
Healthcare
Real Estate
Hospitality
Automotive
Education
Consumer Goods
Professional Services
Entertainment
Travel and Tourism
Telecommunications
Food and Beverage
Marketing
Digital
Legal
Procurement
Commercial
Operations
Finance
Compliance
Brand Management
Creative Services
Media Planning
Business Development
Content Creation
Analytics
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Advertising Manager
Media Buyer
Digital Strategy Director
Content Marketing Manager
Social Media Manager
Brand Manager
Performance Marketing Manager
Legal Counsel
Procurement Manager
Commercial Director
Business Development Manager
Operations Manager
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