Document background
A Co-Marketing Agreement is essential when two or more parties wish to collaborate on marketing initiatives while protecting their respective interests under Indonesian law. This document is typically used when companies want to pool their marketing resources, share costs, and leverage each other's brand strength and market presence. It addresses key aspects such as intellectual property rights, regulatory compliance with Indonesian advertising laws, budget allocation, and campaign approval processes. The agreement is particularly relevant in today's digital age where cross-brand marketing initiatives are common and requires careful consideration of both traditional marketing regulations and digital marketing laws in Indonesia. It serves as a foundational document for establishing clear guidelines, responsibilities, and protections for all parties involved in the marketing collaboration.
