Co Marketing Agreement for Indonesia

Co Marketing Agreement Template for Indonesia

This document is a comprehensive Co-Marketing Agreement governed by Indonesian law, designed to establish and regulate marketing collaboration between two or more parties. It sets out the terms and conditions for joint marketing activities, including brand usage rights, cost sharing arrangements, approval processes, and compliance with Indonesian advertising and consumer protection laws. The agreement includes provisions for digital marketing, traditional advertising channels, and addresses specific requirements under Indonesian commercial law and regulations.

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What is a Co Marketing Agreement?

A Co-Marketing Agreement is essential when two or more parties wish to collaborate on marketing initiatives while protecting their respective interests under Indonesian law. This document is typically used when companies want to pool their marketing resources, share costs, and leverage each other's brand strength and market presence. It addresses key aspects such as intellectual property rights, regulatory compliance with Indonesian advertising laws, budget allocation, and campaign approval processes. The agreement is particularly relevant in today's digital age where cross-brand marketing initiatives are common and requires careful consideration of both traditional marketing regulations and digital marketing laws in Indonesia. It serves as a foundational document for establishing clear guidelines, responsibilities, and protections for all parties involved in the marketing collaboration.

What sections should be included in a Co Marketing Agreement?

1. Parties: Identification of the contracting parties with full legal names and addresses

2. Background: Context of the agreement and brief description of each party's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Overview of the marketing partnership and its objectives

5. Term and Termination: Duration of the agreement and termination provisions

6. Marketing Activities and Responsibilities: Detailed description of agreed marketing activities and each party's roles

7. Intellectual Property Rights: Rules for using each party's brands, logos, and marketing materials

8. Approval Process: Procedures for reviewing and approving marketing materials and campaigns

9. Financial Terms: Cost sharing, payment terms, and financial responsibilities

10. Confidentiality: Protection of confidential information shared during the collaboration

11. Representations and Warranties: Standard warranties about authority to contract and marketing materials

12. Compliance with Laws: Obligation to comply with relevant marketing and advertising laws

13. Limitation of Liability: Limitations on parties' liability and indemnification provisions

14. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law

What sections are optional to include in a Co Marketing Agreement?

1. Digital Marketing Provisions: Specific terms for online marketing activities and social media campaigns

2. Event-Specific Terms: Additional provisions for specific marketing events or promotional activities

3. Territory Restrictions: Geographical limitations and territory-specific requirements

4. Data Protection: Specific provisions for handling customer data in marketing activities

5. Performance Metrics: Specific KPIs and measurement criteria for marketing success

6. Agency Appointments: Terms governing the appointment of marketing agencies or third-party vendors

7. Crisis Management: Procedures for handling marketing-related crises or negative publicity

What schedules should be included in a Co Marketing Agreement?

1. Schedule 1 - Marketing Plan: Detailed marketing strategy and campaign plans

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and visual identity

3. Schedule 3 - Budget Allocation: Detailed breakdown of marketing budget and cost sharing

4. Schedule 4 - Approval Matrix: Detailed procedures and timelines for marketing approvals

5. Schedule 5 - Target Markets: Description of target markets and customer segments

6. Appendix A - Approved Marketing Materials: List of pre-approved marketing materials and templates

7. Appendix B - Contact Details: List of key contacts for marketing approvals and communications

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Genie AI

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Retail

Consumer Goods

Technology

E-commerce

Food and Beverage

Entertainment

Fashion

Telecommunications

Financial Services

Healthcare

Automotive

Travel and Tourism

Media and Entertainment

Education

Relevant Teams

Marketing

Legal

Business Development

Brand Management

Digital Marketing

Compliance

Creative

Communications

Commercial Operations

Partnership Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Business Development Manager

Legal Counsel

Commercial Director

Digital Marketing Manager

Partnership Manager

Compliance Officer

Brand Communications Manager

Creative Director

Media Relations Manager

Marketing Operations Manager

Contract Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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