1. Success Metrics: Specific KPIs and measurement criteria for the marketing campaign - include when parties want to tie performance to obligations or compensation

2. Exclusivity: Restrictions on partnering with competitors - include when parties agree to exclusive collaboration

3. Content Creation: Specific terms for creating marketing content - include when parties will jointly create content

4. Social Media Management: Rules for social media marketing - include when social media is a key channel

5. Event Management: Terms for joint events or trade shows - include when physical events are planned

6. Territory and Channel Restrictions: Geographic or channel-specific limitations - include when marketing is limited to specific regions or channels

7. Customer Data Sharing: Terms for sharing and using customer data - include when customer data exchange is involved

8. Marketing Personnel: Dedicated team requirements - include when specific personnel commitments are needed

1. Marketing Plan: Detailed marketing strategy, timeline, and activities

2. Brand Guidelines: Specific rules and requirements for brand usage

3. Budget Allocation: Detailed breakdown of marketing budget and cost sharing

4. Approved Marketing Materials: List of pre-approved marketing materials and templates

5. Contact Details: Key personnel and contact information for both parties

6. KPI Metrics: Detailed description of performance metrics and measurement methods

7. Technical Requirements: Technical specifications for digital marketing activities

8. Compliance Checklist: List of regulatory requirements and compliance measures