Legal AI for agencies

By default the person who created it owns the copyright, so ownership passes to the client only through a written assignment. Most agency master service agreements assign the deliverables on payment while the agency keeps its background IP: the tools, templates and know-how it brought to the engagement.

The carve-out is where disputes start. An assignment of all work product, with no background IP exclusion, can hand over the components you intended to reuse on every other client.

By fixing the deliverables, the number of revision rounds and what counts as acceptance in the statement of work, with a change control route for anything outside it.

Scope creep is usually an acceptance problem rather than a scope problem. Without a deemed acceptance date, a client can withhold sign-off indefinitely while continuing to request changes.

One of them has to prevail, and the order of precedence clause decides which. Genie reads the two together and flags where they disagree on liability caps, IP ownership, payment terms or termination.

Agencies usually want the statement of work to govern scope and commercials, and the master agreement to govern legal terms. Saying so expressly removes the argument later.

At minimum a master service agreement, a statement of work for the specific engagement, and an NDA where sensitive material is shared before signature.

Where the work involves personal data, a data processing agreement is needed too. It is the one most often forgotten until a client's procurement team asks for it.

With an independent contractor agreement that assigns IP in the deliverables to the agency, because otherwise the freelancer owns what they made and the agency has nothing to pass to the client.

The chain has to be complete. An agency can only assign what it actually owns, so a missing freelancer assignment quietly breaks the client contract as well.

Client master service agreements, statements of work, talent and freelancer agreements, vendor contracts, NDAs, and the rights documents creative agencies negotiate.

GenieAI drafts IP terms that reflect your agency's default position - deliverable ownership, background IP, license-back arrangements - with playbook-aware negotiation against client paper.

Yes. Track every active engagement, surface renewals and milestone deadlines, and maintain consistent terms across hundreds of concurrent client relationships.