The Advertising Contract is a crucial legal document used when a business engages an advertising agency for promotional services in Belgium. It outlines the complete scope of advertising services, from creative development to media placement, while ensuring compliance with Belgian advertising laws and regulations. This contract is essential for protecting both parties' interests, clearly defining deliverables, establishing approval processes, and addressing intellectual property rights. It's particularly important in the Belgian market where advertising is regulated at both federal and regional levels, requiring careful consideration of linguistic and cultural requirements. The document typically includes specific provisions for different advertising channels (traditional and digital), performance metrics, and compliance with Belgian consumer protection laws and GDPR requirements.

1. Parties: Identification of the advertising agency and the client, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, including the client's advertising needs and the agency's expertise

3. Definitions: Key terms used throughout the agreement, including technical advertising terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and campaigns

5. Approval Process: Process for client review and approval of advertising materials and campaigns

6. Timeline and Deliverables: Specific deadlines, milestones, and deliverables for the advertising services

7. Payment Terms: Fees, payment schedule, expenses, and invoicing procedures

8. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and final advertising materials

9. Confidentiality: Protection of confidential information shared during the advertising relationship

10. Compliance with Laws: Obligation to comply with advertising regulations, consumer protection laws, and data protection requirements

11. Warranties and Representations: Guarantees regarding service quality, compliance with laws, and ownership of materials

12. Limitation of Liability: Limits on parties' liability and indemnification provisions

13. Term and Termination: Duration of the agreement and circumstances for termination

14. General Provisions: Standard clauses including governing law, jurisdiction, and entire agreement