Marketing Agency Service Level Agreement for India

Marketing Agency Service Level Agreement Template for India

A comprehensive legal agreement governed by Indian law that establishes the terms and conditions under which a marketing agency provides specified marketing services to a client organization. The document outlines service levels, performance metrics, deliverables, and quality standards while ensuring compliance with Indian advertising regulations and data protection requirements. It includes detailed provisions for project management, intellectual property rights, confidentiality, payment terms, and dispute resolution mechanisms, all structured within the framework of Indian contract law and relevant marketing regulations.

Your data doesn't train Genie's AI

You keep IP ownership of your information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download a Standard Template

4.6 / 5
4.8 / 5
Access for free
OR

Alternatively: Run an advanced review of an existing
Marketing Agency Service Level Agreement

Let Genie AI's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
Upload your Doc

What is a Marketing Agency Service Level Agreement?

A Marketing Agency Service Level Agreement is essential for businesses in India seeking to formalize their relationship with marketing service providers. This document is typically used when a company engages a marketing agency for ongoing services and needs to establish clear performance metrics, service standards, and accountability measures. The agreement must comply with Indian contract law, advertising regulations, and data protection requirements while protecting both parties' interests. It details specific marketing deliverables, performance indicators, reporting requirements, and service quality standards. The document becomes particularly crucial for medium to large-scale marketing engagements where clear metrics and service levels need to be defined and measured. It helps prevent disputes by clearly outlining responsibilities, expectations, and remedies while ensuring alignment with Indian legal and regulatory frameworks.

What sections should be included in a Marketing Agency Service Level Agreement?

1. Parties: Identification of the marketing agency and the client, including full legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the client's business and marketing needs

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided, including specific deliverables and channels

5. Service Levels: Specific performance metrics, KPIs, and quality standards that the agency must meet

6. Project Management: Process for project execution, approval workflows, and communication protocols

7. Client Obligations: Responsibilities and obligations of the client, including provision of materials and approvals

8. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures

9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and creative works

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: Compliance with data protection laws and handling of personal data

12. Term and Termination: Duration of agreement, renewal terms, and termination conditions

13. Limitation of Liability: Extent and limitations of agency's liability

14. Force Majeure: Provisions for unforeseen circumstances affecting service delivery

15. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law

16. General Provisions: Standard legal clauses including notices, amendments, and assignment

What sections are optional to include in a Marketing Agency Service Level Agreement?

1. Social Media Management: Specific terms for social media services, including account access and content approval processes

2. Search Engine Marketing: Terms specific to PPC advertising and search engine marketing services

3. Content Creation: Detailed terms for content creation, including revision cycles and content ownership

4. Influencer Marketing: Terms governing influencer selection, management, and compliance

5. Event Management: Specific terms for marketing event planning and execution

6. International Marketing: Additional terms for cross-border marketing activities

7. Crisis Management: Procedures for handling marketing-related crises or reputation management

8. Performance Bonus: Optional performance-based compensation structure

9. Non-Compete: Restrictions on working with competing clients

10. White Labeling: Terms for white-label service provision if agency works under client's brand

What schedules should be included in a Marketing Agency Service Level Agreement?

1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms

3. Schedule C - Service Level Metrics: Specific KPIs, measurement methods, and reporting requirements

4. Schedule D - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

5. Schedule E - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule F - Personnel: Key agency team members and their roles

7. Schedule G - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix 1 - Communication Protocol: Detailed communication procedures and escalation matrix

9. Appendix 2 - Compliance Checklist: Marketing compliance requirements and regulatory guidelines

10. Appendix 3 - Change Request Form: Template for requesting changes to services or deliverables

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

India

Publisher

Genie AI

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Technology

Healthcare

Financial Services

Real Estate

Hospitality

Education

Manufacturing

Consumer Goods

Entertainment

Telecommunications

Automotive

Professional Services

Non-profit Organizations

Media and Publishing

Relevant Teams

Legal

Marketing

Procurement

Finance

Compliance

Business Development

Brand Management

Digital Marketing

Operations

Project Management

Contract Administration

Risk Management

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Marketing Manager

Digital Marketing Manager

Procurement Manager

Legal Counsel

Contract Manager

Account Director

Project Manager

Marketing Operations Manager

Compliance Officer

Finance Director

Business Development Manager

Agency Relations Manager

Marketing Communications Manager

Industries
Indian Contract Act, 1872: Fundamental law governing contract formation, validity, and enforcement in India. Essential for establishing the basic framework of the service agreement.
Consumer Protection Act, 2019: Regulates advertising practices and protects consumer interests. Particularly relevant for marketing activities and ensuring compliance with consumer protection regulations.
Information Technology Act, 2000: Governs digital communications and electronic commerce. Crucial for digital marketing activities and online advertising.
Trademarks Act, 1999: Protects brands and trademarks. Important for marketing activities involving brand names, logos, and intellectual property.
Copyright Act, 1957: Protects creative works including marketing materials, content, and designs. Essential for content creation and distribution rights.
Personal Data Protection Bill (Latest Version): Regulates the collection, processing, and storage of personal data. Critical for customer data handling in marketing activities.
Competition Act, 2002: Ensures fair competition and prevents anti-competitive practices. Relevant for marketing strategies and market positioning.
Advertising Standards Council of India (ASCI) Guidelines: Self-regulatory guidelines for advertising content and practices in India. Essential for ensuring ethical marketing practices.
The Press Council Act, 1978: Relevant for press advertising and media relations aspects of marketing services.
TRAI Guidelines for Telecommunications: Regulates telemarketing and SMS marketing activities. Important for digital and mobile marketing components.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Maintaining SLA

An Indian-law governed Service Level Agreement (SLA) Maintenance Contract defining service standards, maintenance obligations, and performance metrics between service provider and customer.

find out more

Network SLA Monitoring

An Indian law-governed agreement establishing network service level monitoring requirements and performance standards between service providers and clients.

find out more

Meeting SLA

An Indian law-governed Service Level Agreement defining performance standards and quality metrics for meeting and conferencing services.

find out more

Document SLA

An Indian-law governed Service Level Agreement defining service standards, performance metrics, and mutual obligations between service provider and recipient.

find out more

SLA Production

An Indian law-governed Service Level Agreement defining performance metrics and quality standards for production services.

find out more

Sla In (Insurance)

An India-compliant Service Level Agreement template for insurance services, aligned with IRDAI regulations and Indian contract law.

find out more

SLA In HR

An HR Service Level Agreement governed by Indian law that defines performance metrics and standards for outsourced HR services.

find out more

SLA For IT Support Services

An Indian law-governed SLA defining terms, conditions, and service levels for IT support services provision, ensuring compliance with local IT regulations.

find out more

SLA Delivery Time

An India-compliant Service Level Agreement template focusing on delivery time commitments and performance standards, aligned with Indian contract law.

find out more

Service Level Agreement For Schools

An India-compliant Service Level Agreement template for schools and their service providers, incorporating educational regulatory requirements and service delivery standards.

find out more

Service Level Agreement For Digital Marketing

An Indian law-governed Service Level Agreement defining terms, metrics, and compliance requirements for digital marketing services.

find out more

P1 Incident SLA

Priority 1 (P1) Incident Service Level Agreement defining critical incident response requirements and commitments under Indian jurisdiction.

find out more

SLA Enterprise

An Enterprise Service Level Agreement under Indian law defining service terms, performance metrics, and compliance requirements for enterprise-level services.

find out more

Sla (Healthcare)

An Indian law-governed Healthcare Service Level Agreement defining performance standards and compliance requirements for healthcare service delivery.

find out more

SLA Uptime

An Indian law-governed Service Level Agreement defining uptime commitments, performance metrics, and remedies for service disruptions.

find out more

Sales SLA

An Indian law-governed Service Level Agreement defining sales service standards, performance metrics, and accountability measures between provider and customer.

find out more

Response SLA

An Indian law-governed Service Level Agreement defining response time commitments, metrics, and remedies for service delivery.

find out more

Cleaning Service Level Agreement

An Indian law-governed agreement establishing terms, conditions, and performance standards for professional cleaning services.

find out more

Task SLA

An Indian jurisdiction Task SLA defining performance metrics, service standards, and remediation procedures for specific task execution between service provider and recipient.

find out more

SLA Training

An Indian law-governed agreement establishing performance metrics and delivery standards for professional training services.

find out more

SLA Time For Incidents

An Indian law-governed Service Level Agreement defining incident response time commitments and management procedures between service providers and clients.

find out more

SLA Tier 3

A Tier 3 Service Level Agreement under Indian law for high-availability data center services with 99.982% uptime commitment and redundant infrastructure systems.

find out more

SLA Storage

An Indian law-governed agreement defining terms, conditions, and service levels for data storage services, ensuring compliance with local regulations and industry standards.

find out more

SLA Employee

An Indian law-governed Employee SLA defining employment terms and performance metrics while ensuring compliance with Indian labor regulations.

find out more

SLA Database

An Indian law-governed SLA defining performance metrics and obligations for database management services, including uptime, security, and support requirements.

find out more

SLA Audit

An Indian law-governed document for evaluating and documenting Service Level Agreement compliance and performance metrics.

find out more

Shipping SLA

An Indian jurisdiction Service Level Agreement establishing performance standards and obligations for shipping services between provider and customer.

find out more

Latency SLA

An Indian law-governed agreement establishing latency-related service levels, measurement methods, and remedies for performance breaches in IT service delivery.

find out more

Service Level Agreement In Crm

An Indian-law compliant Service Level Agreement for CRM services, defining performance standards and operational requirements under Indian IT and data protection regulations.

find out more

Service Level Agreement Graphic Design

An Indian law-compliant Service Level Agreement for graphic design services, establishing service standards and deliverables.

find out more

Premium SLA

Premium Service Level Agreement template for high-value enterprise services, compliant with Indian law and regulations.

find out more

Performance SLA

Indian-law compliant Performance SLA template defining service standards, metrics, and remedies for service delivery management.

find out more

Outside SLA

An Outside SLA agreement under Indian law for services provided without standard service level guarantees.

find out more

Monthly SLA

A Monthly Service Level Agreement under Indian law defining service commitments, performance metrics, and compliance requirements between service provider and recipient.

find out more

Guaranteed SLA

An Indian law-compliant Guaranteed Service Level Agreement template establishing binding service commitments with specific performance metrics and penalties.

find out more

Finance SLA

An Indian law-governed service level agreement for financial services operations, establishing performance metrics and regulatory compliance requirements.

find out more

Easy SLA

A simplified Service Level Agreement template under Indian law, designed for straightforward service commitments between providers and customers.

find out more

Demo SLA

An Indian law-governed Service Level Agreement establishing service standards, performance metrics, and delivery commitments between service provider and recipient.

find out more

Level 3 SLA

An Indian law-governed Level 3 Service Level Agreement for enterprise-grade IT services with comprehensive performance metrics and compliance requirements.

find out more

Compute SLA

An Indian law-governed agreement defining service levels and obligations for computing services, with specific performance metrics and remedies.

find out more
See more related templates

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it

2 Docs LeftAccess Now