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1. Parties: Identification of the service provider and client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, marketing metrics, and other key terms used in the agreement
4. Scope of Services: Comprehensive description of digital marketing services to be provided
5. Service Level Requirements: Specific performance metrics, KPIs, and service standards
6. Provider Obligations: Detailed responsibilities of the digital marketing service provider
7. Client Obligations: Client's responsibilities, including provision of materials and approvals
8. Performance Monitoring and Reporting: Methods and frequency of performance measurement and reporting
9. Data Protection and Privacy: Compliance with data protection laws and privacy requirements
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
11. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
12. Term and Termination: Duration of agreement and termination conditions
13. Confidentiality: Protection of confidential information and trade secrets
14. Dispute Resolution: Process for handling disputes and jurisdiction details
15. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. Social Media Management: Specific terms for social media platform management, used when services include social media marketing
2. Content Creation Services: Detailed terms for content creation and approval processes, included when content creation is part of the services
3. SEO Services: Specific terms for Search Engine Optimization services, included when SEO is part of the scope
4. PPC Advertising: Terms specific to Pay-Per-Click advertising management, used when PPC services are included
5. Website Analytics: Terms regarding website tracking and analytics services, included when analytics reporting is part of the scope
6. Third-Party Tools and Services: Terms regarding use of third-party marketing tools and services, included when specific tools are part of the service delivery
7. Crisis Management: Procedures for handling social media or marketing crises, included for high-risk or large-scale campaigns
8. International Marketing Compliance: Additional terms for compliance with international marketing laws, included when services extend beyond India
9. Influencer Marketing: Terms specific to influencer collaboration and management, included when influencer marketing is part of the services
1. Schedule A - Service Specifications: Detailed breakdown of all digital marketing services and deliverables
2. Schedule B - Service Level Metrics: Specific KPIs, targets, and measurement methodologies
3. Schedule C - Fee Schedule: Detailed pricing structure, including any variable costs or performance-based fees
4. Schedule D - Reporting Templates: Standard formats for performance reports and analytics
5. Schedule E - Approved Tools and Platforms: List of authorized marketing tools and platforms to be used
6. Schedule F - Content Guidelines: Brand guidelines and content creation standards
7. Appendix 1 - Emergency Contact Protocol: List of key contacts and escalation procedures for urgent issues
8. Appendix 2 - Data Processing Agreement: Specific terms for handling personal data in compliance with privacy laws
9. Appendix 3 - Campaign Calendar: Planned marketing activities and campaign schedules
Analytics Data
Applicable Laws
Approved Platforms
Business Day
Campaign
Confidential Information
Content Calendar
Conversion Rate
Customer Data
Deliverables
Digital Marketing Services
Effective Date
Emergency Support
Engagement Rate
Force Majeure Event
Impressions
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Budget
Marketing Materials
Marketing Strategy
Metrics
Payment Terms
Performance Reports
Personal Data
Platform Guidelines
Response Time
Service Credits
Service Hours
Service Level Requirements
Service Provider
Social Media Channels
Target Audience
Term
Territory
Third-Party Tools
User Generated Content
Website Analytics
Work Product
Performance Standards
Service Level Requirements
Data Protection
Confidentiality
Intellectual Property
Payment Terms
Service Credits
Reporting Requirements
Compliance
Warranties
Limitation of Liability
Force Majeure
Term and Termination
Non-Solicitation
Dispute Resolution
Governing Law
Assignment
Amendments
Notice Requirements
Content Rights
Platform Access
Analytics and Monitoring
Emergency Response
Quality Assurance
Subcontracting
Audit Rights
Insurance
Client Obligations
Provider Obligations
Security Requirements
Brand Guidelines
Campaign Management
Performance Metrics
Risk Allocation
Indemnification
Technology
E-commerce
Retail
Healthcare
Education
Financial Services
Real Estate
Hospitality
Manufacturing
Professional Services
Entertainment
FMCG
Telecommunications
Automotive
Travel and Tourism
Legal
Marketing
Digital
Procurement
Compliance
Operations
Business Development
Finance
Creative
Analytics
Content
Social Media
Brand Management
Strategic Planning
Chief Marketing Officer
Digital Marketing Manager
Marketing Director
Legal Counsel
Procurement Manager
Business Development Manager
Digital Strategy Director
Content Marketing Manager
Social Media Manager
SEO Specialist
Performance Marketing Manager
Marketing Operations Manager
Compliance Officer
Contract Manager
Agency Relations Manager
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