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1. Parties: Identifies the marketing agency and client with full legal details
2. Background: Outlines the context and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement
4. Services: Detailed description of marketing services to be provided
5. Service Levels: Specific performance metrics and standards
6. Fees and Payment: Payment terms, rates, and invoicing procedures
7. Term and Termination: Duration of agreement and termination provisions
8. Intellectual Property Rights: Ownership and usage rights of marketing materials
1. Change Control: Procedures for changing service scope or requirements - recommended for complex or long-term engagements
2. Client Dependencies: Client obligations and responsibilities - recommended when client input is crucial for service delivery
3. International Services: Provisions for cross-border marketing activities - recommended for international marketing campaigns
4. Data Processing: Detailed data protection and processing terms - recommended when handling significant personal data
1. Service Description Schedule: Detailed breakdown of marketing services and deliverables
2. Service Level Requirements: Specific KPIs, metrics, and performance standards
3. Fee Schedule: Detailed pricing, rate cards, and payment terms
4. Client Brief: Original marketing brief and requirements
5. Data Processing Schedule: Detailed data handling procedures and requirements
6. Change Control Procedure: Process for managing changes to services or requirements
Agency
Applicable Laws
Business Day
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Deliverables
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Personal Data
Project
Project Brief
Renewal Period
Service Credits
Service Levels
Services
Specification
Staff
Subcontractors
Term
Third Party Materials
Working Hours
Service Levels
Performance Measurement
Key Performance Indicators
Fees and Payment
Agency Obligations
Client Obligations
Intellectual Property Rights
Data Protection
Confidentiality
Marketing Compliance
Reporting Requirements
Change Control
Staff and Resources
Subcontracting
Warranties
Indemnities
Limitation of Liability
Insurance
Force Majeure
Term and Duration
Termination
Exit Management
Dispute Resolution
Assignment and Novation
Notices
Entire Agreement
Variation
Severability
Governing Law
Jurisdiction
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