Contract For Digital Marketing Services for United Arab Emirates

Contract For Digital Marketing Services Template for United Arab Emirates

A comprehensive legal agreement governed by UAE law that establishes the terms and conditions for digital marketing services, including social media management, content creation, digital advertising, and analytics. This document ensures compliance with UAE electronic commerce laws, data protection regulations, and advertising standards while defining the scope of services, deliverables, performance metrics, and commercial terms between a digital marketing service provider and their client. The agreement incorporates specific provisions required under UAE Federal Laws regarding electronic transactions, consumer protection, and digital communications.

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What is a Contract For Digital Marketing Services?

The Contract For Digital Marketing Services is essential for businesses operating in the UAE that engage external agencies or providers for digital marketing activities. This agreement is specifically designed to comply with UAE federal laws governing electronic commerce, data protection, and digital communications. It provides a comprehensive framework for digital marketing services, including social media management, content creation, digital advertising, and performance analytics. The document addresses key aspects such as service specifications, deliverables, performance metrics, intellectual property rights, and data protection requirements under UAE law. It's particularly important given the UAE's strict regulations on digital content and advertising, making it crucial for both service providers and clients to have clear terms that ensure regulatory compliance while protecting their commercial interests.

What sections should be included in a Contract For Digital Marketing Services?

1. Parties: Identification of the service provider and client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Detailed definitions of technical terms, service-specific terminology, and key contract terms

4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels

5. Service Provider Obligations: Detailed responsibilities of the marketing agency, including deliverables, timelines, and quality standards

6. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts

7. Terms and Fees: Payment terms, fee structure, and billing arrangements

8. Performance Metrics: KPIs, reporting requirements, and measurement criteria for marketing campaigns

9. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaign assets

10. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement, renewal terms, and termination provisions

13. Compliance with Laws: Adherence to UAE marketing, advertising, and electronic commerce regulations

14. Limitation of Liability: Liability caps and exclusions in accordance with UAE law

15. General Provisions: Standard legal provisions including governing law, jurisdiction, and dispute resolution

What sections are optional to include in a Contract For Digital Marketing Services?

1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included

2. Content Creation and Approval: Detailed process for content creation, review, and approval, used for content marketing services

3. Search Engine Optimization: Specific terms for SEO services, used when SEO is part of the service scope

4. Paid Advertising Management: Terms for managing paid advertising campaigns, used when PPC or paid social media advertising is included

5. Third-Party Tools and Services: Terms regarding use of third-party marketing tools and services, used when specific tools are part of service delivery

6. Crisis Management: Procedures for handling social media or PR crises, used for high-profile clients or sensitive industries

7. Service Level Agreement: Specific performance guarantees and response times, used for premium service packages

8. White Labeling: Terms for white-label service provision, used when agency works as subcontractor

9. Influencer Marketing: Terms specific to influencer collaboration and management, used when influencer marketing is included

What schedules should be included in a Contract For Digital Marketing Services?

1. Schedule A - Service Specifications: Detailed breakdown of services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and fee calculations

3. Schedule C - Performance Metrics and KPIs: Specific metrics, targets, and measurement methodologies

4. Schedule D - Approved Platforms and Tools: List of approved marketing platforms, tools, and technologies

5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines

6. Schedule F - Data Processing Agreement: Detailed terms for handling personal data in compliance with UAE law

7. Schedule G - Service Level Requirements: Specific service levels, response times, and performance standards

8. Appendix 1 - Campaign Brief Template: Standard template for campaign briefs and approvals

9. Appendix 2 - Reporting Templates: Standard formats for performance reports and analytics

10. Appendix 3 - Emergency Contact Protocol: Contact details and procedures for urgent situations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Genie AI

Document Type

Agency Agreement

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Healthcare

Financial Services

Real Estate

Hospitality

Technology

Education

Professional Services

Fashion and Luxury

Food and Beverage

Tourism

Manufacturing

Automotive

Entertainment

Media

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Procurement

Business Development

Compliance

Operations

Client Services

Finance

Brand Management

Strategy

Content Creation

Social Media

Analytics

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Business Development Manager

Legal Counsel

Contract Manager

Procurement Manager

Social Media Manager

Content Marketing Manager

Digital Strategy Director

Account Director

Operations Manager

Compliance Officer

Chief Digital Officer

Brand Manager

Agency Director

Client Services Manager

Digital Campaign Manager

Industries
Federal Law No. 1 of 2006 on Electronic Commerce and Transactions: Governs electronic transactions and digital communications, providing legal framework for online business activities and digital contracts
Federal Law No. 2 of 2019 on the Use of ICT in Healthcare: Relevant if marketing healthcare-related products/services, as it regulates digital health information and marketing
Federal Law No. 5 of 2012 on Combating Cybercrimes: Regulates online activities and content, including penalties for cybercrimes and misuse of electronic communications
UAE Federal Law No. 15 of 2020 on Consumer Protection: Protects consumer rights and regulates commercial practices, including digital marketing and advertising
National Media Council Resolution No. 26 of 2017: Regulates electronic media activities and advertising standards in the UAE
UAE Federal Law No. 2 of 2015 on Commercial Companies: Governs commercial relationships and business operations in the UAE
UAE Federal Law No. 45 of 2021 on Personal Data Protection: Regulates the collection, processing, and storage of personal data, crucial for digital marketing activities
Federal Law No. 19 of 2016 on Combating Commercial Fraud: Relevant for ensuring marketing claims and advertisements are truthful and not misleading
UAE Civil Code (Federal Law No. 5 of 1985): Provides general principles of contract law and civil transactions applicable to service agreements
Dubai International Financial Centre (DIFC) Data Protection Law No. 5 of 2020: Applicable if operating within or targeting DIFC, providing specific data protection requirements
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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