1. Performance Metrics: Specific KPIs and performance measurement criteria, optional for clients requiring detailed performance tracking

2. Exclusivity: Terms regarding exclusive appointment of the agency, relevant when exclusive rights are granted

3. International Services: Provisions for international advertising services, needed when campaigns extend beyond UAE

4. Digital Services: Specific provisions for digital advertising and social media services, if these are key components

5. Compliance with Shariah Law: Additional provisions ensuring compliance with Islamic law principles, if required by the parties

6. Force Majeure: Provisions for unforeseen circumstances preventing performance

7. Anti-Corruption and Sanctions: Compliance with anti-corruption laws and international sanctions, particularly relevant for international clients

8. Subcontracting: Terms governing the agency's right to subcontract services, if permitted

1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided by the agency

2. Schedule B - Fee Structure: Comprehensive fee schedule, commission rates, and payment terms

3. Schedule C - Key Personnel: List of key agency team members assigned to the account

4. Schedule D - Service Level Agreement: Specific service standards, response times, and performance metrics

5. Schedule E - Approval Matrix: Decision-making hierarchy and approval thresholds for various activities

6. Appendix 1 - Media Planning Guidelines: Client's specific requirements for media planning and buying

7. Appendix 2 - Brand Guidelines: Client's branding requirements and guidelines

8. Appendix 3 - Reporting Templates: Standard formats for regular reporting and performance updates