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1. Parties: Identification of the Agency and Client with full legal names and addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement including Services, Deliverables, Campaign, etc.
4. Scope of Services: Detailed description of advertising services covered under the retainer
5. Retainer Terms: Monthly/annual fee structure, included services, and additional billing provisions
6. Agency Obligations: Key responsibilities, deliverables, and performance standards of the agency
7. Client Obligations: Client's responsibilities including providing materials, approvals, and timely feedback
8. Approval Process: Procedures for submission, review, and approval of advertising materials
9. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and final deliverables
10. Confidentiality: Protection of confidential information and trade secrets
11. Payment Terms: Billing procedures, payment schedules, and handling of additional costs
12. Term and Termination: Duration of agreement, renewal terms, and termination provisions
13. Warranties and Indemnities: Agency's warranties regarding services and mutual indemnification obligations
14. Liability and Insurance: Limitation of liability and required insurance coverage
15. General Provisions: Standard clauses including governing law, notices, and dispute resolution
1. Compliance with Sharia Law: Additional provisions for ensuring advertising content complies with Islamic principles - include when specifically requested or for sensitive industries
2. Digital Marketing Services: Specific provisions for online advertising and social media - include when digital services are a significant component
3. International Usage: Provisions for multi-jurisdiction advertising campaigns - include when campaigns will run outside UAE
4. Data Protection: Specific data handling and privacy requirements - include when collecting or processing personal data
5. Exclusivity: Restrictions on agency working with competing brands - include when exclusive relationship is required
6. Key Personnel: Identification of essential team members - include when specific expertise or personnel are crucial
7. Crisis Management: Procedures for handling PR crises or emergency situations - include for high-profile clients
8. Language Requirements: Provisions for dual-language advertising - include when Arabic language versions are required
1. Schedule A - Scope of Services: Detailed breakdown of all services included in the retainer fee
2. Schedule B - Fee Structure: Comprehensive fee schedule including retainer amount and additional service rates
3. Schedule C - Service Level Agreement: Performance metrics, response times, and quality standards
4. Schedule D - Approval Matrix: Decision-making hierarchy and approval timeframes
5. Schedule E - Brand Guidelines: Client's branding requirements and standards
6. Schedule F - Key Personnel: List of key team members and their roles
7. Appendix 1 - Rate Card: Standard rates for services outside retainer scope
8. Appendix 2 - Compliance Checklist: UAE advertising regulatory requirements and guidelines
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