Agency Of Record Agreement for Singapore

Agency Of Record Agreement Template for Singapore

An Agency of Record Agreement under Singapore law is a legally binding contract that establishes a formal relationship between a client organization and their chosen agency for providing specified marketing, advertising, or media services. This agreement, governed by Singapore's Contract Law and related legislation, outlines the scope of services, responsibilities, compensation structure, and operational framework for the agency-client relationship. It includes provisions for data protection under PDPA, intellectual property rights, and compliance with Singapore's advertising standards.

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What is a Agency Of Record Agreement?

The Agency of Record Agreement is essential when organizations wish to establish a primary, long-term relationship with a marketing, advertising, or media agency in Singapore. This document formalizes the appointment of an agency as the official representative for specified services, defining their authority to act on behalf of the client. The agreement addresses crucial aspects such as service scope, compensation, approval processes, and compliance with Singapore's regulatory framework, including the Personal Data Protection Act and advertising standards. It's particularly relevant when companies need to centralize their marketing or advertising efforts through a single agency partner, ensuring consistency and accountability in brand communications.

What sections should be included in a Agency Of Record Agreement?

1. Parties: Identification and details of the Principal and the Agency

2. Background: Context of the agreement and relationship between parties

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of agency appointment and scope of services

5. Term and Termination: Duration of agreement and termination provisions

6. Fees and Payment: Compensation structure, payment terms, and expenses

7. Obligations of the Agency: Agency's responsibilities and service commitments

8. Obligations of the Principal: Principal's responsibilities and commitments

9. Intellectual Property Rights: Ownership and usage rights of created materials

10. Confidentiality: Protection of confidential information

What sections are optional to include in a Agency Of Record Agreement?

1. Performance Metrics: Specific KPIs and performance evaluation criteria for measuring agency's effectiveness

2. Exclusivity: Terms defining exclusive representation rights and restrictions on working with competitors

3. Insurance: Required insurance coverage and liability protection requirements

4. Data Protection: PDPA compliance obligations and data handling procedures

5. Force Majeure: Provisions covering unforeseen circumstances and their impact on obligations

What schedules should be included in a Agency Of Record Agreement?

1. Schedule of Services: Detailed breakdown of all services to be provided by the agency

2. Fee Schedule: Comprehensive breakdown of fees, charges, and payment structure

3. Service Level Agreement: Detailed performance metrics, response times, and service standards

4. Key Personnel: List of key team members, their roles, and responsibilities

5. Approval Process: Detailed workflow for approvals and sign-offs on deliverables

6. Brand Guidelines: Client's branding requirements and standards for agency compliance

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Cost

Free to use

Relevant legal definitions

Clauses

Relevant Industries

Advertising and Marketing
Media and Entertainment
Public Relations
Digital Marketing
Brand Management

Relevant Teams

Marketing
Legal
Procurement
Finance
Brand Management
Communications

Relevant Roles

Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Agency Director

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What is a Agency Of Record Agreement?

What sections should be included in a Agency Of Record Agreement?

What sections are optional to include in a Agency Of Record Agreement?

What schedules should be included in a Agency Of Record Agreement?

Authors

Alex Denne

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