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1. Parties: Identification of the client and agency, including full legal names and addresses
2. Background: Context of the agreement and brief description of both parties' businesses
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Scope: Formal appointment of agency and detailed scope of services
5. Agency Services and Responsibilities: Comprehensive outline of services to be provided and agency obligations
6. Client Responsibilities: Client's obligations including approvals, information provision, and cooperation
7. Compensation and Billing: Fee structure, payment terms, and billing procedures
8. Intellectual Property Rights: Ownership and licensing of creative works and materials
9. Confidentiality: Protection of confidential information and trade secrets
10. Compliance with Laws: Obligations to comply with advertising, privacy, and other relevant laws
11. Term and Termination: Duration of agreement and termination provisions
12. Representations and Warranties: Standard warranties regarding services and capabilities
13. Indemnification: Mutual indemnification provisions for various risks
14. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Media Buying Services: Detailed terms for media planning and buying when agency handles media purchases
2. Digital Marketing Services: Specific provisions for digital marketing and online advertising services
3. Performance Metrics: KPIs and performance measurement criteria when specific targets are required
4. Client Approval Process: Detailed approval procedures for complex organizational structures
5. Exclusivity: Terms regarding exclusive agency relationship when applicable
6. International Services: Additional terms for cross-border services and international campaigns
7. Data Protection: Enhanced privacy and data protection terms for handling sensitive data
8. Subcontractor Terms: Terms governing use of subcontractors when permitted
1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided
2. Schedule B - Fee Schedule: Comprehensive fee structure including hourly rates and project fees
3. Schedule C - Key Personnel: List of key agency team members assigned to the account
4. Schedule D - Service Level Agreement: Specific service levels and response times
5. Schedule E - Approved Subcontractors: List of pre-approved subcontractors if applicable
6. Schedule F - Brand Guidelines: Client's branding requirements and guidelines
7. Appendix 1 - Approval Process: Detailed workflow for approvals and revisions
8. Appendix 2 - Reporting Requirements: Templates and timing for regular reporting
Agency
Agency Personnel
Advertising Materials
Approval
Brand Guidelines
Client
Client Materials
Commencement Date
Confidential Information
Creative Works
Deliverables
Effective Date
Fees
Force Majeure
Intellectual Property Rights
Key Personnel
Media Buy
Media Plan
Net Media Cost
Performance Metrics
Personal Information
Pre-existing Materials
Project
Project Brief
Records
Scope of Services
Service Levels
Subcontractors
Term
Territory
Third Party Materials
Work Product
Agency Commission
Advertising Standards
Campaign
Client Data
Competition Laws
Digital Assets
Marketing Strategy
Media Networks
Out-of-Pocket Expenses
Production Costs
Professional Services
Quarterly Review
Reporting Period
Revisions
Standard Rates
Success Metrics
Target Audience
Working Days
Scope of Services
Agency Obligations
Client Obligations
Fees and Payment
Media Buying
Approvals
Intellectual Property
Confidentiality
Data Protection
Privacy
Performance Standards
Service Levels
Term and Termination
Personnel
Subcontracting
Warranties
Indemnification
Limitation of Liability
Insurance
Force Majeure
Assignment
Non-Solicitation
Compliance with Laws
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Waiver
Competition
Exclusivity
Audit Rights
Record Keeping
Reporting
Brand Protection
Creative Services
Digital Marketing
Media Planning
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Automotive
Entertainment
Telecommunications
Real Estate
Education
Professional Services
Non-profit
Manufacturing
Travel and Tourism
Food and Beverage
Legal
Marketing
Procurement
Finance
Brand Management
Corporate Communications
Digital Marketing
Media Relations
Creative Services
Compliance
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Marketing Manager
Agency Relations Manager
Communications Director
Digital Marketing Manager
Media Director
Finance Director
Contract Manager
Business Development Manager
Account Director
Creative Director
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