This Contract For Digital Marketing Services is designed for use in Ireland when engaging professional digital marketing services, whether from agencies, consultancies, or freelance professionals. The document incorporates requirements from Irish and EU legislation, including the GDPR, E-Commerce Act 2000, and Consumer Protection Act 2007. It's particularly relevant in today's digital-first business environment where companies increasingly rely on external expertise for their digital marketing needs. The contract covers essential elements such as service scope, deliverables, performance metrics, data protection, and intellectual property rights, while ensuring compliance with Irish legal requirements and industry best practices. It's structured to protect both service providers and clients while facilitating clear communication and expectations in digital marketing engagements.

1. Parties: Identification of the service provider and client, including full legal names and registered addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of technical terms, marketing metrics, and other key terms used throughout the agreement

4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Service Provider's Obligations: Specific responsibilities of the marketing agency, including reporting, communication, and delivery requirements

7. Client's Obligations: Client responsibilities, including providing necessary access, content, and approvals

8. Fees and Payment Terms: Pricing structure, payment schedule, and handling of additional costs

9. Intellectual Property Rights: Ownership and usage rights for marketing materials, content, and campaigns

10. Data Protection and Privacy: GDPR compliance measures and data handling procedures

11. Confidentiality: Protection of confidential information exchanged during the service provision

12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria

13. Warranties and Representations: Guarantees regarding service quality and compliance with relevant laws

14. Limitation of Liability: Caps on liability and exclusions of certain types of damages

15. General Provisions: Standard legal clauses including governing law, notices, and entire agreement