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1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, including brief description of the client's business and their digital marketing needs
3. Definitions: Detailed definitions of technical terms, marketing metrics, and key concepts used throughout the agreement
4. Scope of Services: Comprehensive outline of digital marketing services to be provided, including specific platforms and marketing channels
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party
6. Fees and Payment Terms: Pricing structure, payment schedule, and terms for additional services or expenses
7. Performance Metrics and Reporting: Key performance indicators (KPIs), reporting frequency, and measurement methodologies
8. Intellectual Property Rights: Ownership and usage rights of created content, campaigns, and marketing materials
9. Confidentiality: Protection of confidential information and trade secrets shared during the service provision
10. Data Protection and Privacy: Compliance with PDPA 2010 and handling of customer data in marketing activities
11. Service Provider Obligations: Specific responsibilities and commitments of the digital marketing agency
12. Client Obligations: Client's responsibilities, including provision of necessary materials and approvals
13. Warranties and Representations: Guarantees regarding service quality and compliance with applicable laws
14. Limitation of Liability: Limitations on liability and indemnification provisions
15. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement
1. Social Media Management: Detailed terms for social media account management, applicable when social media services are included
2. Content Creation Services: Specific terms for content creation, including revision cycles and content ownership
3. Search Engine Optimization: Terms specific to SEO services, including ranking disclaimers and optimization strategies
4. Paid Advertising Management: Terms for managing paid advertising campaigns, including budget management and platform-specific requirements
5. Influencer Marketing: Terms governing influencer collaboration and management, if applicable
6. Website Management: Terms for website updates and maintenance if included in services
7. Crisis Management: Procedures for handling social media or PR crises
8. Third-Party Tools and Services: Terms regarding the use of third-party marketing tools and services
9. International Marketing Compliance: Additional terms for campaigns targeting international markets
1. Schedule A - Service Level Agreement: Detailed breakdown of service levels, response times, and performance standards
2. Schedule B - Fee Structure: Detailed pricing, payment terms, and cost breakdown for different services
3. Schedule C - Campaign Specifications: Specific details of planned marketing campaigns and strategies
4. Schedule D - Reporting Templates: Templates and formats for regular performance reports and analytics
5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines for marketing materials
6. Appendix 1 - Technical Requirements: Technical specifications for digital assets and platforms
7. Appendix 2 - Compliance Checklist: Checklist of regulatory requirements and compliance standards
8. Appendix 3 - Contact Information: Key contacts and escalation matrix for both parties
Advertising Materials
Analytics Report
Brand Guidelines
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Content
Deliverables
Digital Advertising
Digital Assets
Digital Marketing Services
Digital Platforms
Force Majeure
Intellectual Property Rights
Key Performance Indicators
Marketing Budget
Marketing Strategy
Personal Data
Project Timeline
Service Provider
Services
Social Media Platforms
Target Audience
Term
Territory
Website
Working Day
Performance Standards
Term
Termination
Payment
Intellectual Property
Confidentiality
Data Protection
Service Level
Reporting
Warranties
Indemnification
Force Majeure
Non-Solicitation
Assignment
Dispute Resolution
Governing Law
Amendment
Notice
Entire Agreement
Severability
Client Obligations
Service Provider Obligations
Subcontracting
Limitation of Liability
Compliance
Audit Rights
Insurance
Content Approval
Brand Protection
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Food and Beverage
Fashion and Apparel
Real Estate
Travel and Tourism
Professional Services
Manufacturing
Entertainment and Media
Automotive
Consumer Goods
Legal
Marketing
Digital
Communications
Brand Management
Procurement
Operations
Business Development
Compliance
Finance
Creative Services
Social Media
Content Creation
Client Services
Strategy
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Brand Manager
Communications Director
Social Media Manager
Content Marketing Manager
Legal Counsel
Procurement Manager
Operations Manager
Marketing Consultant
Agency Account Manager
E-commerce Manager
Digital Strategy Director
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