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1. Parties: Identifies and provides full legal details of the sponsor and sponsee
2. Background: Establishes context of the sponsorship relationship and general intent of the parties
3. Definitions: Defines key terms used throughout the agreement
4. Sponsorship Rights: Details the specific rights granted to the sponsor, including branding, marketing, and promotional rights
5. Sponsorship Fees and Payment Terms: Specifies the financial terms, payment schedule, and any performance-related adjustments
6. Obligations of Sponsor: Lists all responsibilities and commitments of the sponsoring party
7. Obligations of Sponsee: Details all responsibilities and commitments of the party receiving sponsorship
8. Intellectual Property Rights: Governs the use of trademarks, logos, and other intellectual property
9. Term and Termination: Specifies duration of agreement and circumstances for termination
10. Confidentiality: Protects confidential information shared between parties
11. Representations and Warranties: States the assurances each party makes to the other
12. Indemnification: Outlines mutual protection against losses and liabilities
13. General Provisions: Contains standard legal clauses including governing law, notices, and amendment procedures
1. Exclusivity: Used when sponsor requires exclusive rights in their industry category
2. Force Majeure: Addresses unforeseen circumstances preventing performance, particularly relevant for event sponsorships
3. Morality Clause: Included when reputation protection is particularly important, allowing termination for reputational damage
4. Digital Rights: Required when sponsorship includes significant online or social media components
5. Hospitality Benefits: Details any VIP access, tickets, or hospitality packages included in sponsorship
6. Performance Metrics: Used when sponsorship fees or renewal terms are tied to specific performance indicators
7. Insurance Requirements: Needed for high-risk activities or large-scale events
8. Dispute Resolution: Optional detailed procedures for handling disputes, including mediation or arbitration
1. Schedule 1: Sponsorship Rights and Benefits: Detailed listing of all sponsorship entitlements and benefits
2. Schedule 2: Brand Guidelines: Specific requirements for use of sponsor's logos, marks, and brand elements
3. Schedule 3: Payment Schedule: Detailed breakdown of payment amounts, dates, and any conditional payments
4. Schedule 4: Marketing and Promotional Activities: Specific marketing initiatives, campaigns, and promotional requirements
5. Schedule 5: Reporting Requirements: Templates and timing for required performance or activity reports
6. Appendix A: Approved Sponsor Materials: Pre-approved sponsor logos, artwork, and marketing materials
7. Appendix B: Event/Activity Schedule: Timeline of sponsored events or activities where applicable
Confidential Information
Commencement Date
Expiry Date
Force Majeure Event
Intellectual Property Rights
Licensed Marks
Marketing Materials
Payment Schedule
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Sponsor
Sponsee
Sponsored Event
Territory
Term
Brand Guidelines
Exclusivity Period
Marketing Plan
Performance Reports
Promotional Activities
Venue
Grant of Rights
Payment Terms
Sponsor Rights
Sponsee Obligations
Brand Usage
Intellectual Property
Exclusivity
Term and Duration
Termination
Confidentiality
Representations and Warranties
Force Majeure
Indemnification
Insurance
Assignment
Notices
Dispute Resolution
Governing Law
Amendment
Entire Agreement
Severability
Marketing and Promotion
Performance Requirements
Morality and Reputation
Compliance with Laws
Data Protection
Anti-Corruption
Reporting Requirements
Waiver
Sports and Recreation
Entertainment
Education
Arts and Culture
Media and Broadcasting
Technology
Financial Services
Consumer Goods
Telecommunications
Automotive
Healthcare
Fashion and Lifestyle
Food and Beverage
Non-Profit and Charity
Legal
Marketing
Brand Management
Commercial
Business Development
Corporate Communications
Compliance
Events Management
Sponsorship
Partnership Management
Legal Counsel
Marketing Director
Brand Manager
Sponsorship Manager
Commercial Director
Events Manager
Business Development Manager
Corporate Communications Manager
Partnership Manager
Compliance Officer
Contract Administrator
Chief Marketing Officer
Sports Marketing Manager
Corporate Affairs Director
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