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1. Parties: Identification of the sponsor and the sponsored party with full legal names and addresses
2. Background: Context of the sponsorship arrangement and brief description of each party's business/activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Sponsorship: Detailed description of the sponsorship arrangement, including main rights and benefits granted
5. Term and Duration: Period of the sponsorship agreement, including start and end dates
6. Financial Provisions: Sponsorship fees, payment schedule, and any performance-related bonuses
7. Sponsor's Rights: Detailed listing of all rights granted to the sponsor, including branding, marketing, and promotional rights
8. Sponsor's Obligations: Sponsor's commitments, including payment obligations and provision of materials
9. Sponsored Party's Obligations: Commitments of the sponsored party, including delivery of sponsorship benefits and maintenance of standards
10. Intellectual Property Rights: Provisions regarding the use of trademarks, logos, and other IP
11. Approval Process: Procedures for approval of promotional materials and sponsor references
12. Exclusivity: Terms regarding category exclusivity and protection against competitor involvement
13. Warranties and Representations: Standard warranties from both parties
14. Termination: Grounds for termination and consequences of early termination
15. Confidentiality: Protection of confidential information exchanged during the relationship
16. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Morality Clause: Provisions allowing termination for reputational damage or misconduct, particularly relevant for individual athlete sponsorships
2. Force Majeure: Provisions dealing with unforeseen circumstances, particularly relevant for event sponsorships
3. Insurance: Requirements for insurance coverage, particularly relevant for high-risk activities or events
4. Anti-Doping Provisions: Specific provisions for sports sponsorships regarding compliance with anti-doping regulations
5. Social Media Rights: Detailed provisions regarding social media usage and rights, relevant for digital-focused sponsorships
6. Hospitality Benefits: Details of corporate hospitality arrangements, relevant for major sporting events or venue sponsorships
7. Performance Bonuses: Structure for additional payments based on achievement of specific targets or results
8. Dispute Resolution: Specific procedures for resolving disputes, particularly relevant for international sponsorships
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits
2. Schedule 2 - Brand Guidelines: Technical specifications for use of logos, marks, and branded materials
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4 - Approval Procedures: Detailed processes and timelines for approvals of promotional materials
5. Schedule 5 - Performance Metrics: Specific metrics for measuring sponsorship performance and success
6. Schedule 6 - Competitor List: List of excluded competitors and protected categories
7. Appendix A - Sponsored Party's Assets: Inventory of all sponsored properties, events, or platforms covered by the agreement
8. Appendix B - Sponsor's Marks: Collection of all sponsor logos and marks approved for use
Sponsor
Sponsored Party
Sponsorship Fee
Term
Territory
Sponsorship Rights
Sponsorship Benefits
Intellectual Property Rights
Marks
Sponsor's Marks
Sponsored Party's Marks
Confidential Information
Competitor
Exclusivity Period
Force Majeure Event
Marketing Rights
Promotional Materials
Sponsorship Category
Effective Date
Commercial Rights
Venue
Event
Advertising Materials
Brand Guidelines
Approval Process
Licensed Products
Media Rights
Digital Rights
Social Media Rights
Hospitality Benefits
Performance Bonuses
Sponsorship Assets
Contract Year
Quarter
Affiliate
Associated Company
Business Day
Commencement Date
Expiry Date
Good Industry Practice
Intellectual Property
Logo
Net Revenue
Payment Date
Protected Categories
Quality Standards
Reporting Period
Sponsored Activity
Sponsorship Package
Target Audience
Working Hours
Grant of Rights
Term and Duration
Financial Provisions
Payment Terms
Sponsorship Rights
Exclusivity
Intellectual Property
Brand Usage
Approval Rights
Marketing and Promotion
Social Media
Advertising
Performance Obligations
Quality Control
Reporting Requirements
Warranties
Representations
Confidentiality
Data Protection
Non-Competition
Force Majeure
Termination
Early Termination
Consequences of Termination
Morality
Anti-Doping
Insurance
Liability
Indemnification
Assignment
Subcontracting
Notices
Amendment
Severability
Entire Agreement
Governing Law
Dispute Resolution
VAT and Taxation
Compliance with Laws
Third Party Rights
Sports & Recreation
Entertainment
Media & Broadcasting
Arts & Culture
Education
Consumer Goods
Financial Services
Technology
Automotive
Energy
Telecommunications
Beverages
Fashion & Apparel
Healthcare
Professional Services
Legal
Marketing
Commercial
Business Development
Brand Management
Events
Sponsorship
Compliance
Finance
Corporate Communications
Public Relations
Legal Counsel
Marketing Director
Brand Manager
Sponsorship Manager
Commercial Director
Business Development Manager
Events Manager
Sports Marketing Manager
Partnership Manager
Compliance Officer
Contract Manager
Chief Marketing Officer
Chief Commercial Officer
Rights Manager
Marketing Communications Manager
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