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1. Parties: Identification and details of the sponsor and sponsored party
2. Background: Context of the sponsorship arrangement and general intent of the parties
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the sponsorship rights granted, including branding, advertising, and promotional rights
5. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and any performance-related payments
6. Term and Duration: Period of the sponsorship agreement, including start date and end date
7. Obligations of Sponsor: Sponsor's responsibilities including payment, provision of materials, and approval processes
8. Obligations of Sponsored Party: Sponsored party's commitments, including delivery of sponsorship benefits and maintenance of standards
9. Intellectual Property Rights: Usage rights, restrictions, and protection of trademarks and other IP
10. Approval and Quality Control: Processes for approving use of sponsor's brands and maintaining quality standards
11. Exclusivity: Any category exclusivity rights granted to the sponsor
12. Termination: Circumstances and process for ending the agreement
13. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Performance Targets: Specific metrics or KPIs that the sponsored party must achieve, used when sponsorship fees are performance-linked
2. Hospitality Benefits: Details of any corporate hospitality or event access rights, included when the sponsorship includes entertainment elements
3. Digital Rights: Specific provisions for online and social media presence, needed for digitally-focused sponsorships
4. Anti-Ambush Marketing: Provisions to protect against unauthorized association with the sponsored property, important for high-profile sponsorships
5. Force Majeure for Events: Specific provisions for event-based sponsorships dealing with cancellation or postponement
6. Moral Clause: Rights to terminate if either party's reputation is damaged, important for personality-driven sponsorships
7. Data Protection: Specific provisions for handling personal data, required when sponsorship involves customer data collection
8. Competition Compliance: Specific provisions ensuring compliance with competition law, needed for major market players
1. Schedule 1 - Sponsorship Rights and Benefits: Detailed listing of all sponsorship rights, benefits, and deliverables
2. Schedule 2 - Brand Guidelines: Technical specifications for use of sponsor's logos and branding
3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts and dates
4. Schedule 4 - Approval Procedures: Detailed processes and timelines for approval of promotional materials
5. Schedule 5 - Performance Metrics: Detailed KPIs and measurement methodologies
6. Appendix A - Sponsor's Marks: Visual representations of sponsor's logos and marks to be used
7. Appendix B - Territory Definition: Detailed description of geographical territories covered by the agreement
Approved Form
Background IP
Brand Guidelines
Business Day
Category Exclusivity
Commencement Date
Competitor
Confidential Information
Contract Year
Designated Personnel
Digital Content
Effective Date
Event
Expiry Date
Force Majeure Event
Initial Term
Intellectual Property Rights
Licensed Marks
Marketing Materials
Net Revenue
Option Period
Performance Targets
Prohibited Activities
Quarter
Renewal Term
Rights Fee
Royalties
Sponsorship Benefits
Sponsorship Category
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Sponsor's Marks
Sponsored Party's Marks
Sponsored Property
Territory
Term
Third Party Rights
Trade Marks
Venue
Payment Terms
Term and Duration
Intellectual Property Rights
Exclusivity
Obligations and Warranties
Approval Process
Quality Control
Brand Protection
Performance Requirements
Reporting and Evaluation
Confidentiality
Data Protection
Anti-Corruption
Force Majeure
Termination
Consequences of Termination
Change Control
Assignment and Sub-Contracting
Notices
Entire Agreement
Severability
Governing Law
Dispute Resolution
Competition Compliance
Insurance
Indemnification
Limitations of Liability
Third Party Rights
Moral Rights
Anti-Ambush Marketing
Publicity and Announcements
Tax Compliance
Record Keeping
Audit Rights
Sports and Recreation
Entertainment
Media and Broadcasting
Arts and Culture
Education
Charity and Non-Profit
Professional Services
Financial Services
Technology
Consumer Goods
Retail
Healthcare
Automotive
Telecommunications
Energy
Legal
Marketing
Commercial
Finance
Compliance
Business Development
Corporate Communications
Brand Management
Events
Sponsorship
Partnership Management
Chief Marketing Officer
Brand Manager
Sponsorship Manager
Legal Counsel
Commercial Director
Events Manager
Partnership Manager
Marketing Director
Business Development Manager
Compliance Officer
Rights Manager
Contract Manager
Sports Marketing Manager
Corporate Communications Manager
Finance Director
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